7.2.  Marketing/Sales Plans & Resources

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The Guide > 7.  Marketing Strategies, Sales Plans & Projections > 7.2.  Marketing/Sales Plans & Resources

You should cover the following:

What are the initial market entry/development tactics?
How will your business market its products/services and sell them to customers? Indicate plans for marketing, selling, promotion, advertising, representation etc.
How will your products be presented to customers? Discuss packaging, physical distribution, sales support and product support and forecast the related costs.
Following on from 5.4. Pricing Plans, explain the shorter term pricing policies and credit terms (be realistic!). What discounts will apply and to whom? Will there be bad debts or returns, and what provisions should be made?
What will be the end-user prices? Assess the competitiveness of your business's offerings in terms of price, quality, features etc. at the level of sales outlets or end-users.
How will you deal with the competitors? How might they respond?
What are your contingency plans in the event of sales targets not being fully realized?

For latest information, see the Marketing Plans & Projections section in the Business Plan Guide at http://www.planware.org/gsales.htm



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