6.6.  Review of Market Potential

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The Guide > 6.  Profiles of Target Markets > 6.6.  Review of Market Potential

This section is important especially if you are targeting multiple markets as you can use it to summarize findings and projections for the individual markets. Even if only targeting a single market, you could use it to summarize why the proposed target market is attractive to your business.

For latest information, see the Target Markets section in the Business Plan Guide at http://www.planware.org/gmarkets.htm



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