5.5.  Competitors' Offerings

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The Guide > 5.  Product/Service Descriptions > 5.5.  Competitors' Offerings

In this subsection, concentrate on describing your competitors' offerings as distinct from discussing their business activities. First, identify your main direct and indirect competitors and then introduce their offerings.

If you have no direct competitors, explain how prospective customers are likely to react to your offerings and relate your offerings to nearest equivalent competitors or solutions.  If you cannot do this, it is possible that your offerings are solutions in search of problems!!

Highlight similarities and differences between your offerings and competitors' in terms of price, specs, quality, availability, design, features etc. Summarize using simple tables and place supporting analyses in an appendix.

For latest information, see the Product/Service section in the Business Plan Guide at http://www.planware.org/gofferings.htm


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