5.1.  General Descriptions

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The Guide > 5.  Product/Service Descriptions > 5.1.  General Descriptions

Devote three/four paragraphs to explaining what your offering are and do. Explain where and how they are used, and why customers need them and (will) buy them. Avoid detail and minimize technical terms.

For latest information, see the Product/Service section in the Business Plan Guide at http://www.planware.org/gofferings.htm


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