4.2.  Progress to Date

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The Guide > 4.  Present Status > 4.2.  Progress to Date

Explain the development of the business to its present status from operational, sales/marketing, R&D and financial perspectives.

Make use of simple, high-level tables and charts to illustrate trends. Relegate detailed material to appendices and/or use footnotes to discuss issues, events etc. in greater detail without disrupting the flow of the main text.

Length & Structure:

For a start-up, this entire section could be covered in 1-2 pages. Allow up to 4 or so pages for an established business and under one page for a basic/short plan.
The subsections below are for general guidance only. They could result in some undesirable duplication or overlap. Accordingly, you may prefer to:
amalgamate some of them (e.g. Operations & R&D).
use less obtrusive sub-headings like

             Sales & Marketing: Xx

delete all sub-headings and cover all relevant matters in a series of short paragraphs.


For latest information, see the Present Status section in the Business Plan Guide at http://www.planware.org/gpresent.htm


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