3.  Mission, Strategies etc.

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The Guide > 3.  Mission, Strategies etc.

Limit this entire section to two or absolute maximum of three pages by focusing on major and long-term issues. Use succinct, affirmative statements and make every noun, adjective and verb important.

After the summary section, this is probably the most important element in the entire plan as it sets the direction, tone and framework for the detail that follows. If the proposed strategies and their rationale are flawed then the whole direction of the business may be wrong.

To compile this section, considerable research needs to have been completed particularly on markets, competition and sales potential. See 6. Profiles of Target Markets.

For further guidance, see the online white papers on Devising Venture Strategies and Developing a Business Strategy.

Also, have a look at the free On-Line Strategic Planner, which could be used to help draft this entire section as illustrated by the Sample Strategic Plan.

Length & Structure:

Allow 1-2 pages (excluding the SWOT table). Keep under one page for a basic/short plan.
The subsections below are for general guidance only. They could result in some undesirable duplication or overlapping of proposals and ideas. Accordingly, you may prefer to:
amalgamate some of them (e.g. Vision & Mission or Values & Objectives).
use less obtrusive sub-headings like

             Vision: Xx

delete all sub-headings and cover all relevant matters in a series of short paragraphs.


For latest information, see the Mission, Strategies section in the Business Plan Guide at http://www.planware.org/gstrategies.htm


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