3.7.  Goals/Targets

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The Guide > 3.  Mission, Strategies etc. > 3.7.  Goals/Targets

Summarize the prime goals/targets - for sales, profits, employment, market shares etc. – to be achieved within the life of your plan i.e. three to five years.

For example, our handbag firm might have the following third-year targets:

Achieve annual sales of at least $2 million
Net profit margin of 5%+
Ten main outlets in about xx Countries/States
Offer at least ten significant ranges
Recognition as a high fashion designer.



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