3.2.  Mission

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The Guide > 3.  Mission, Strategies etc. > 3.2.  Mission

In one succinct paragraph, describe the central purposes and activities ("mission") of your business.

Explain concisely what the business is about - along the lines of a so-called "elevator pitch". For example:

Xyz designs, develops, manufactures and markets xx products/services for sale on the basis of xx features to meet the xx needs of xx customer groups via xx distribution channels in xx geographic areas. It intends to expand/develop new/additional products/markets/channels by means of xx .......


For further guidance, see the online white paper on Developing a Business Strategy.

Also, have a look at the free On-Line Strategic Planner that could be used to help draft this entire section as illustrated by the Sample Strategic Plan.

For latest information, see the Mission, Strategies section in the Business Plan Guide at http://www.planware.org/gstrategies.htm


Online:   Free-Plan Registration   Exl-Plan Details & Downloads