Market Review and Results of Market Research If you
cannot compile this appendix, you should seriously consider whether you are
ready to write a business plan. Include tables explaining size of market,
segmentation, growth patterns, distribution channels, price/quality segments,
customer categories, future trends, market share/segmentation projections etc.
You should summarize the main findings in 6. Profiles of
Assessments of Competitors Describe who, what, where,
how etc. Explain how your products and services compare. How would you rate
your business's strengths, weaknesses, threats and opportunities relative to
your main competitors.
Market Projections & Sales Forecasts (20xx to
20xx) Use tables and charts. Clearly state all key assumptions on market
size and shares, volumes and prices. If you plan to serve several markets, you
should devote separate sub-sections to each and then produce a summary of the
overall projections for inclusion in 7. Marketing
Strategies, Sales Plans & Projections. Explain your marketing
strategies and sales plans in detail - specify resources, costs etc. Identify
any prospective partners and describe sales methods.