Business Plan Guide:
Use this section to wrap up your plan and leave the reader with
a warm and positive view of the business and its plans.
Suggested Length & Structure:
Confine this section to a few carefully drafted paragraphs
and write it when your plan is almost complete.
Having reached the end of your plan, review the 3.
Strategic Overview to ensure that its contents are fully reflected
throughout the plan. If not, then either change the details
and/or the strategies to eliminate divergences or plug gaps.
Review what the business expects to achieve. Indicate why it will succeed
and why investors should support it. Be very positive and confident
to encourage favorable reactions. Maybe, you could draw on some
of the strengths and opportunities described as SWOTs in 3.
Key questions to ask at this "wrap up" stage include:
- Has the Table of Contents been
updated and are pages numbered?
- Has the plan been spell checked in its final form?
- Is the plan's length appropriate
to its purpose?
- Have the business's funding
needs, if appropriate, been clearly stated?
- Does the plan's summary stimulate
- Have all key questions been anticipated?
- What likely objections remain unresolved?
- Will the plan provoke the desired responses?
Tip: Get someone to read a near-final draft plan to
check that it makes good business sense, reads well and is clear. Ideally,
that "someone" should be a detached, independent person involved
in business with experience of your industry and/or business planning.
Hopefully, they will be able to see "wood from the trees" better
than you can. Do not be resentful of any criticism - use it to improve
the next draft. If your plan is lengthy or important, anticipate several
Have a look at the Checklist
on How NOT to Write a Business Plan to ensure that you have not made
any serious errors in preparing your plan.
To help finalize your plan, review the Checklist
for Preparing a Business Plan. You may also wish to look back at
the white papers on Writing
a Business Plan and Insights
into Business Planning.