Business Plan Guide: Body of Business Plan

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The body of your plan should be spread over a series of sections. This Guide uses the following main sections:

3. Strategic Overview
4. Present Status
5. Product/Service Descriptions
6. Profiles of Target Markets
7. Marketing Strategies, Sales Plans & Projections
8. Technology and R&D
9. Operational Plans
10. Management & Administration
11. Financial Projections
12. Funding
13. Implementation
14. Conclusion

These follow on from the 1. Introduction to Plan and 2. Summary of Plan. The order and scope of the sections within your plan should be decided at the very outset when compiling the Table of Contents list of the plan.

Consider starting each main section on a new page even though this might appear to increase the length of your plan.

Detailed material relevant to a particular section should be placed in an Appendix at the very back of the plan. This ensures that the flow of your plan is not disrupted by excessive detail.

Additional Help

For general guidance, refer to the white papers on How to Write a Business Plan and Insights into Business Planning.

See also Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide. It can be used in conjunction with Exl-Plan, an Excel-based financial planner, to compile and present your financial projections.

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