If you include projected balance sheets, make sure that they don't balance.
- ditto -
Don't produce any separate cash flow forecasts,
just rename the P&L or income projections.
- ditto -
Do ensure that your financial projections indicate
40% profit margins in the third year. If raising external
capital, do explain that the projected return
to investors will exceed 100% per annum within three years.
Do pad out your sales plan with lots of buzz words
like customer-driven, first-to-market, market-led. Do underpin
it with a disproportionately small (or large) marketing budget but don't be
too explicit as to how, where and when it will be spent.
- ditto -
Don't include any background to your
business idea/invention, progress to date or current status.
Do include a 6-8 page CV for yourself but don't worry
about building a management team or sorting out operational issues
like production, delivery etc. Do make some heroic
assumptions about these matters and do pledge to address them at
a later date.
* If you reverse each Do and Don't,
you'll have a useful checklist for preparing a sound
business plan. See also the
checklist on How to Write a Business Plan.
** See the online Business Plan Guide and/or
download Free-Plan with
its 100-page printable guide and 48-page template for Word.
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