2. Benefit from
Quick Insight is equivalent to an in-depth engagement with a consulting
MBA specializing in marketing strategy and product planning. It draws
on the expert of dozens of experts. Just a few hours with Quick Insight
helps determine if your bright business idea will really succeed
in the marketplace. You get a clear perspective of its potential
before you invest more time and effort, and get suggestions for improvement.
Quick Insight incorporates a wealth of experience gained with
the highly successful Business Insight used
by Fortune 500 companies such as 3M, AT&T, Caterpillar, Equitable
Life, General Electric, IBM, Pillsbury and many others. After many years
of research, a set of expert system rules has been developed that can
quickly and accurately analyze the market potential for your products
or service. These are all built into Quick Insight and can be accessed
from your desk top.
process of using Quick Plan provokes new and better ideas
and possibilities for your product ideas. Having spent time with Quick Insight and studied its findings, you'll make a better decision which
saves money or generates more revenue, or does both.
Here is a selection of major
organizations that have benefited from the Plan Write and Insight
expert planning software.
3. Key Features
The key features and elements of Quick Insight include:
4. Online Demo
This Online Demo of Quick Insight shows,
in a few minutes, how the answers to about 60 questions are used to
construct a market model and how the expert system's rules are applied.
These give insights into the factors with greatest impact on the idea's
potential so that its strengths can be leveraged and weaknesses compensated
5. Frequently Asked Questions
What other expert systems are available?
Business Insight is a powerful and sophisticated
expert system for evaluating business strategies. It is much more detailed
than Quick Insight and includes a facility
to generate a detailed marketing plan linked to the Plan Write for Marketing.
For expert guidance on developing a business plan, try the Plan
Write Expert Edition.
For expert help on preparing a marketing plan, see:
- Plan Write for Sales which contains
facilities for writing a marketing plan as well as an expert systems
to help assess and formulate marketing strategies and sales tactics.
- Plan Write for Hi-Tech Marketing is
similar to Plan Write for Sales but
its expert system has been tailored for technology-based
- Plan Write for Pricing contains
an expert system to help determine the optimal price for
a product or service.
Is this software designed for a product or a service industry?
Quick Insight is not industry specific and works equally as well whether
you offer a product or service – or a combination of both.
Does this software come with a guarantee?
Yes. This software comes with a 30-day money back guarantee. If you
purchase a product and are not satisfied, you may return it within
30 days from the date of purchase and we will refund the full purchase
Does your software come with technical support?
Yes. Our software comes with free, knowledgeable technical support
for the lifetime of the product.
Is this software available in a MAC version?
Sorry, no. This software is designed for use only with PCs running
Need more help to select the most appropriate planning package?
Use this Contact Form to explain your needs
or utilize our Online Business Plan Advice Service.
6. User & Media Reviews
Jordan Glogau, Sr. VP PowerNet:
I used Quick Insight on two projects
the first day I received it. As I have come to expect from your company,
the analysis was right on target!
Bill Bollinger, Project Manager, Multi-Option Systems:
is like having a $2000 a day business consultant on call.
Herman Hamm, Vice Chairman, SCORE Chapter 21:
This intelligent software
is an invaluable tool in the hands of SBA, SBDC and SCORE counselors
Jonathan Todd, President, SabreMark Inc.:
As a special marketing
consulting firm hired by governments here and abroad, by business
and by other consultants seeking enhanced market share for themselves
and their clients, I need the best marketing tools available, worldwide.
Quick Insight spit out a report literally better than I would have
received for $50,000 with the big management firms. I have repeatedly
found your programs to be highly accurate. I have even tested known
cases with limited information and have seen exceptionally targeted,
valid results. SabreMark uses your products as part of our service
to nearly all clients now. I am thrilled with the availability
of an advocate who resides in my computer. What a great partner to have!
Paul McMannis, President, The Bell-Mason Group:
I look at hundreds
of business plans in a year. Quick Insight will become a standard
tool in my practice.
Jack Dwyer, Principal, J.D. and Associates:
The output is just terrific
for internal and external presentations. Quick Insight really illustrates
the direction clearly and concisely.
CEO, Market Scope, Inc.:
Quick Insight provides a quick yet intensive
analysis of the market potential for each and every product idea – whether
it’s five, or 50. I use it even before expensive market research
is conducted, which saves us even more money.
Home Office Computing: Alan S. Kay - Instant Analysis:
Who wouldn't like to have an M.B.A. grade analysis of a new product's
market potential delivered inexpensively within hours of a request?
It can be yours with Quick Insight, a powerful marketing strategy
analysis tool that works best for certain kinds of businesses.
Quick Insight doesn't demand much computer expertise. It installs
easily and uses a friendly system of Cue Cards to guide you through
developing a marketing analysis of your business. The product reflects
its lineage as a down-market version of Business Resource Software
Inc.'s highly regarded Business Insight - a $805 package targeted
at Fortune 500 companies. Like it's bigger sibling, Quick Insight
draws on the accumulated wisdom of some 40 business and marketing
experts to evaluate your answers to an extensive list of questions.
In fact, Quick Insight's greatest value may be in forcing you to
answer all those questions - about the key players in your market,
how their products or services compare with yours, your dependency
on suppliers, pricing issues, marketing effectiveness, and a host
of other issues every business owner will recognize but too few have
considered carefully. Quick Insight leaves you no choice but to think
Based on your input, you'll be offered an extensive set of observations,
a summary of your market situation, and a numerical evaluation score
reflecting your potential to enter and satisfy your market, your
competitive potential, and the likelihood that sales will generate
profits. If your rating on the 100-point scale is below 80, Quick Insight allows you to examine those issues and problems you must
address. The final report, which you can save and print, can run
to 50 pages. It can even include extensive graphs.
If you are planning a business empire, Quick Insight should be one
of your first acquisitions.
Computer Shopper: Kathy Yakal - Making Your Plans
If you're selling a product and suspect your marketing's
gone awry, Quick Insight's expert analysis can help. Many a fine product
or service has never had a chance to shine because its creators lacked
a successful marketing plan.
Quick Insight looks and works like an earlier software product from
the same company: Business Insight. But Quick Insight costs much
less. Also, it focuses on marketing for small and
Fortune 1000 companies, while Business Insight aimed its sights
at bigger businesses. After asking a series of detailed questions about
your market, competition, and goals, Quick Insight produces a 50-page
analysis of your concept, illustrating it with colorful charts
and graphs. Unless you've created successful marketing plans on your
own before and don't need the expert advice, Quick Insight may
well pay for itself many times over.
Once you've completed the data-input section, Quick Insight takes
over and supplies you with a multilevel analysis of your company's
ability to compete successfully in the marketplace you've described.
First and simplest is the Evaluation. This is an overall potential
success rating of one to 100. Anything below 80 is considered risky.
If you fall in this danger zone, click on the Trace icon, and Quick Insight lets you revisit the screens whose factors pulled the score
down. You can actually call up this rating as you're entering data
and watch how it changes as you answer questions.
Quick Insight's Observations come next. An outline highlights areas
of concern that the program has isolated. Click on one such as: "You
have a strong position in a slow market," and the program
supplies you with its rational for making that judgment, and offers
strategies for improving your chances there. If you click the Trace
button, you'll be shown the data-input areas that contributed to
More than 30 charts graphically illustrate Quick Insight's evaluation
of your marketing plan. These are not all typical graphs such as
you might find in a small-business computer application; they're
tightly focused on various elements of your marketing plan. While
you can look at generic graphs such a Tendency to Buy and Consumer
Decision-Making, you also have choices like Capability and Propensity
to Attack, and Offering/Market Evolution Portfolio Matrix.
Finally, Quick Insight's Summary sums up in text form what it has
told you in other ways throughout the analysis process. Print out
the more than 50-page analysis. This hard-copy document comprises
the extensive evaluation and strategy suggestions offered by Quick Insight for your individual situation, including the graphs created
during your work sessions.
Quick Insight's creators suggest that the program is also a valuable
tool for companies that are already marketing products or services,
to see if they might gain by altering some strategies midstream.
But in volatile economic times, it's especially helpful for people
who can't afford to take a financial risk and lose. So for less than
a marketing consultant might charge for an hour's work, you can answer
a series of insightful questions - many of which you may have never
even considered - and get an expert evaluation of your venture's
prospects in the market.
7. Buy & Use Now
Buy and download Quick Insight now via
BRS's website as follows:
- Click the appropriate yellow Order button
below. At the BRS product page, click the orange Add
to Cart button
and click Proceed to Checkout.
- Once payment has been authorized, you will be instructed
on the download procedure and sent a product registration number
by email. Note that typical file sizes are about 20 Meg.
|View our terms and conditions applying
to software purchases and trial version upgrades. Note our 30-day refund
guarantee. If based within the European Union, you may wish to
check on the possible application of Value Added Tax (VAT) to transactions.