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Strategic Planning Software:
Quick Insight - Business Idea Assessor

Page Contents

  1. Overview
  2. Benefit from Expert Help
  3. Key Features & Elements
  4. Online Demo
  5. Frequently Asked Questions
  6. User & Media Reviews
  7. Buy & Use Now

1. Overview

AssessmentQuick Insight is an expert system for assessing market opportunities or business ideas. Drawing on the principles of business strategy developed over the past 20 years, it evaluates your new (or existing) product (or service), its competition, and the market to determine the potential for success. Once your product has been described, Quick Insight applies its specialized knowledge to the unique circumstances of the market and helps you make a decision to progress, modify or drop it.

Quick Insight's assessments can be exported to Microsoft Word and PowerPoint as well as to the PDF format and the Internet. It requires Windows 95/98/Me/NT/2000/XP/Vista/Win7,8,10.

Other relevant software solutions include:

    • Plan Write Expert Business Planner contains many elements of Quick Insight's expert system and knowledge base as well as the tools and help needed to prepare a comprehensive, professional business plan.
    • Business Insight is a much more detailed and sophisticated version of Quick Insight for use by larger businesses.
    • Plan Write for Sales contains facilities for writing a marketing plan as well as an expert system (based on Quick Insight) to help assess and formulate marketing strategies and sales tactics.
 
 
Fast Facts

Name: Quick Insight.

Function: Expert system to assess & enhance new business ideas & plans.

For: Startups, managers, entrepreneurs & consultants.

Benefits: Assesses problems & market potential. Offers expert help to improve prospects & planning.

System: Windows 95/98 /Me/NT/2000/XP/Vista/
Win7,8,10.

Price: US$ 229.95 to download.

See Also: Business Insight, Plan Write Expert Business Planner, Plan Write for Sales & Plan Write for Hi-Tech Marketing.

 

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2. Benefit from Expert Help

ConcernsQuick Insight is equivalent to an in-depth engagement with a consulting MBA specializing in marketing strategy and product planning. It draws on the expert of dozens of experts. Just a few hours with Quick Insight helps determine if your bright business idea will really succeed in the marketplace. You get a clear perspective of its potential before you invest more time and effort, and get suggestions for improvement.

Quick Insight incorporates a wealth of experience gained with the highly successful Business Insight used by Fortune 500 companies such as 3M, AT&T, Caterpillar, Equitable Life, General Electric, IBM, Pillsbury and many others. After many years of research, a set of expert system rules has been developed that can quickly and accurately analyze the market potential for your products or service. These are all built into Quick Insight and can be accessed from your desk top.

The process of using Quick Plan provokes new and better ideas and possibilities for your product ideas. Having spent time with Quick Insight and studied its findings, you'll make a better decision which saves money or generates more revenue, or does both.

Here is a selection of major organizations that have benefited from the Plan Write and Insight expert planning software.

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3. Key Features & Elements

QuestionsThe key features and elements of Quick Insight include:

    • It starts with questions about your product ideas and your capability to achieve market success. These cover product, service, pricing, market, competition and environment.

    • Quick Insight then delves into many issues to measure your firm's ability to achieve your objectives and projections. These include:

      • Your competitive advantage
      • Your market niche
      • Your dependencies
      • Your pricing objectives
      • Your ability to delivery

    As part of this process, you rate your business against the competition in every area critical to market success.

    • ObservationsQuick Insight then analyzes your product idea looking for strengths and weaknesses. Each evaluation is based upon intelligent software trained to the level of an MBA in strategic planning and each analysis is unique with thousands of relationships factored. The feedback includes observations and assertions.

        • Each observation identifies a strength or weakness. It may point out an inconsistency in your assumptions. The basis for each observation is linked to your input. You can trace back to your original answers and understand the criteria behind the analysis. You can alter your input to experiment with alternative strategies.

        • Quick Insight makes assertions (draws conclusions) about your business. Each assertion identifies a weakness or a threat. Each assertion includes a list of the key factors considered in the analysis. You can click on any factor to trace to its origins. This process guides your planning to balance market weaknesses with competitive strengths.

    • Position AssessmentQuick Insight matches your description of your product and company against an expert system knowledge base. Your potential for success is presented in a variety of proven business models including the Boston Consulting Group Matrix, GE Business Screen, Competitive Advantage and over 30 more ...

    • These help you to determine whether entering the marketplace has tremendous potential or is destined for failure. You can benefit from the exhaustive analysis either by reducing your risk and/or altering your ideas to avoid pitfalls.

    • You can print the entire assessment report of 50 pages, comprising text and charts, directly from Quick Insight, or send it to Microsoft Word for further editing, or use it as the basis for a Microsoft PowerPoint presentation.
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4. Online Demo

Assessment scaleThis Online Demo of Quick Insight shows, in a few minutes, how the answers to about 60 questions are used to construct a market model and how the expert system's rules are applied. These give insights into the factors with greatest impact on the idea's potential so that its strengths can be leveraged and weaknesses compensated for.

Contents of Demo

Welcome
Detailed Investigation
Questions about Competition
Questions about Competitors
Questions about Markets
Questions about Customers
Evaluation of Potential
Drill Down to Ratings
Review Reasoning
Get to Root Cause
Understand Reasoning
Customers & Competitors
Over 30 Charts

Over 30 Charts
GE Business Screen
Capability and Propensity
Position Evaluation Graph
Pricing Strategy
Observations on Strategy
Observations give Advice
Trace Ratings
Observations and Advice
Written Assessments
Detailed Guidance
PowerPoint Presentation
Buy Business Idea Assessor

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5. Frequently Asked Questions

What other expert systems are available?

Business Insight is a powerful and sophisticated expert system for evaluating business strategies. It is much more detailed than Quick Insight and includes a facility to generate a detailed marketing plan linked to the Plan Write for Marketing.

For expert guidance on developing a business plan, try the Plan Write Expert Edition.

For expert help on preparing a marketing plan, see:

        • Plan Write for Sales which contains facilities for writing a marketing plan as well as an expert systems to help assess and formulate marketing strategies and sales tactics.
        • Plan Write for Hi-Tech Marketing is similar to Plan Write for Sales but its expert system has been tailored for technology-based businesses.
        • Plan Write for Pricing contains an expert system to help determine the optimal price for a product or service.
        • Insight for Sales Strategy includes an expert system that helps businesses improve their sales conversion rates and revenues.

Is this software designed for a product or a service industry?

Quick Insight is not industry specific and works equally as well whether you offer a product or service – or a combination of both.

Does this software come with a guarantee?

Yes. This software comes with a 30-day money back guarantee. If you purchase a product and are not satisfied, you may return it within 30 days from the date of purchase and we will refund the full purchase price.

Does your software come with technical support?

Yes. Our software comes with free, knowledgeable technical support for the lifetime of the product.

Is this software available in a MAC version?

Sorry, no. This software is designed for use only with PCs running Windows.

Need more help to select the most appropriate planning package?

Use this Contact Form to explain your needs or utilize our Online Business Plan Advice Service.

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6. User & Media Reviews

Jordan Glogau, Sr. VP PowerNet:

I used Quick Insight on two projects the first day I received it. As I have come to expect from your company, the analysis was right on target!

Bill Bollinger, Project Manager, Multi-Option Systems:

Quick Insight is like having a $2000 a day business consultant on call.

Herman Hamm, Vice Chairman, SCORE Chapter 21:

This intelligent software is an invaluable tool in the hands of SBA, SBDC and SCORE counselors and clients.

Jonathan Todd, President, SabreMark Inc.:

As a special marketing consulting firm hired by governments here and abroad, by business and by other consultants seeking enhanced market share for themselves and their clients, I need the best marketing tools available, worldwide. Quick Insight spit out a report literally better than I would have received for $50,000 with the big management firms. I have repeatedly found your programs to be highly accurate. I have even tested known cases with limited information and have seen exceptionally targeted, valid results. SabreMark uses your products as part of our service to nearly all clients now. I am thrilled with the availability of an advocate who resides in my computer. What a great partner to have!

Paul McMannis, President, The Bell-Mason Group:

I look at hundreds of business plans in a year. Quick Insight will become a standard tool in my practice.

Jack Dwyer, Principal, J.D. and Associates:

The output is just terrific for internal and external presentations. Quick Insight really illustrates the direction clearly and concisely.

CEO, Market Scope, Inc.:

Quick Insight provides a quick yet intensive analysis of the market potential for each and every product idea – whether it’s five, or 50. I use it even before expensive market research is conducted, which saves us even more money.

Home Office Computing: Alan S. Kay - Instant Analysis:

Who wouldn't like to have an M.B.A. grade analysis of a new product's market potential delivered inexpensively within hours of a request? It can be yours with Quick Insight, a powerful marketing strategy analysis tool that works best for certain kinds of businesses.

Quick Insight doesn't demand much computer expertise. It installs easily and uses a friendly system of Cue Cards to guide you through developing a marketing analysis of your business. The product reflects its lineage as a down-market version of Business Resource Software Inc.'s highly regarded Business Insight - a $805 package targeted at Fortune 500 companies. Like it's bigger sibling, Quick Insight draws on the accumulated wisdom of some 40 business and marketing experts to evaluate your answers to an extensive list of questions.

In fact, Quick Insight's greatest value may be in forcing you to answer all those questions - about the key players in your market, how their products or services compare with yours, your dependency on suppliers, pricing issues, marketing effectiveness, and a host of other issues every business owner will recognize but too few have considered carefully. Quick Insight leaves you no choice but to think about them.

Based on your input, you'll be offered an extensive set of observations, a summary of your market situation, and a numerical evaluation score reflecting your potential to enter and satisfy your market, your competitive potential, and the likelihood that sales will generate profits. If your rating on the 100-point scale is below 80, Quick Insight allows you to examine those issues and problems you must address. The final report, which you can save and print, can run to 50 pages. It can even include extensive graphs.

If you are planning a business empire, Quick Insight should be one of your first acquisitions.

Computer Shopper: Kathy Yakal - Making Your Plans More Marketable:

If you're selling a product and suspect your marketing's gone awry, Quick Insight's expert analysis can help. Many a fine product or service has never had a chance to shine because its creators lacked a successful marketing plan.

Quick Insight looks and works like an earlier software product from the same company: Business Insight. But Quick Insight costs much less. Also, it focuses on marketing for small and Fortune 1000 companies, while Business Insight aimed its sights at bigger businesses. After asking a series of detailed questions about your market, competition, and goals, Quick Insight produces a 50-page analysis of your concept, illustrating it with colorful charts and graphs. Unless you've created successful marketing plans on your own before and don't need the expert advice, Quick Insight may well pay for itself many times over.

Once you've completed the data-input section, Quick Insight takes over and supplies you with a multilevel analysis of your company's ability to compete successfully in the marketplace you've described. First and simplest is the Evaluation. This is an overall potential success rating of one to 100. Anything below 80 is considered risky. If you fall in this danger zone, click on the Trace icon, and Quick Insight lets you revisit the screens whose factors pulled the score down. You can actually call up this rating as you're entering data and watch how it changes as you answer questions.

Quick Insight's Observations come next. An outline highlights areas of concern that the program has isolated. Click on one such as: "You have a strong position in a slow market," and the program supplies you with its rational for making that judgment, and offers strategies for improving your chances there. If you click the Trace button, you'll be shown the data-input areas that contributed to this conclusion.

More than 30 charts graphically illustrate Quick Insight's evaluation of your marketing plan. These are not all typical graphs such as you might find in a small-business computer application; they're tightly focused on various elements of your marketing plan. While you can look at generic graphs such a Tendency to Buy and Consumer Decision-Making, you also have choices like Capability and Propensity to Attack, and Offering/Market Evolution Portfolio Matrix.

Finally, Quick Insight's Summary sums up in text form what it has told you in other ways throughout the analysis process. Print out the more than 50-page analysis. This hard-copy document comprises the extensive evaluation and strategy suggestions offered by Quick Insight for your individual situation, including the graphs created during your work sessions.

Quick Insight's creators suggest that the program is also a valuable tool for companies that are already marketing products or services, to see if they might gain by altering some strategies midstream. But in volatile economic times, it's especially helpful for people who can't afford to take a financial risk and lose. So for less than a marketing consultant might charge for an hour's work, you can answer a series of insightful questions - many of which you may have never even considered - and get an expert evaluation of your venture's prospects in the market.

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7. Buy & Use Now

Buy and download Quick Insight now via BRS's website as follows:

  1. Click the appropriate yellow Order button below. At the BRS product page, click the orange Add to Cart button and click Proceed to Checkout.
  2. Once payment has been authorized, you will be instructed on the download procedure and sent a product registration number by email. Note that typical file sizes are about 20 Meg.
Product
Description
Price (US$)*
Buy Now
Quick Insight
For assessing new product and service ideas for new/smaller businesses.
229.95
Order
See also:      

Plan Write Expert Business Planner

Expert system based on Plan Write Business Planner plus elements of Quick Insight.
229.95
Order

Plan Write for Sales

Expert system based on Plan Write for Marketing plus elements of Quick Insight.
229.95
Order

Plan Write for Hi-Tech Marketing

Specialist expert system including elements of Plan Write for Marketing and Quick Insight.
299.95
Order

Plan Write for Pricing

Expert system using elements of Plan Write for Marketing and Quick Insight.
229.95
Order

Business Insight

For evaluating and enhancing strategies in larger businesses.
795.00
Order

Special Packages with Big Savings

Entrepreneur Package
(3 items)
Includes: Plan Write Expert Business Planner, Plan Write for Pricing, and Plan Write for Marketing.
Save US$ 100.85
489.00
Order
Manager Package
(4 items)
Entrepreneur Package plus Business Insight.
Save US$ 207.85
1,177.00
Order
Consultant Package
(7 items)
Manager Package plus Quick Insight, Plan Write for Sales, and Insight for Sales Strategy.
Save US$ 419.70
1,655.00
Order
* To download & use now. Includes a comprehensive electronic version of manual

View our terms and conditions applying to software purchases and trial version upgrades. Note our 30-day refund guarantee. If based within the European Union, you may wish to check on the possible application of Value Added Tax (VAT) to transactions.

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PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2016. Invest-Tech Limited. All rights reserved.