2. Big Benefits
Plan Write Sales Planner is the best tool to develop your
sales strategies and tactics. Its context sensitive, on-line
help and expert guidance ensure that all key issues and factors are considered.
The result is a strong, implementable plan.
 Plan Write Sales Planner has a unique, easy to understand user
interface. Its expert system helps evaluate your
sales strategy and guides you through in-depth analyses to leverage
strengths and compensate for weaknesses. A dialog then leads you through
the planning and documentation process and an integrated tool helps
enter text & numbers, create graphics, track
milestones and organize the finished plan for distribution. With Plan Write Sales Planner, you get:
Proven Analysis -
The proven analytical capabilities within
Plan Write Sales Planner eliminate guess work. Be assured that
you have weighed all of the factors that affect your success.
Superior Strategy -
Your sales strategy is based on the analysis of sales activity.
It leverages strengths and compensates for weaknesses.
Clear Tactics -
Having considered all the
tactical issues affecting your sales plan, the sales team
get a clear plan of action.
Measurable Success -
Be assured that projections are on-target.
Whether measuring sales or expenses, proceed with
confidence using Plan Write Sales Planner.
Here is a selection
of major organizations that
have benefited from the Plan Write and Insight expert planning software.
3. Key Features
& Approach
Assess Potential
 To properly exploit an opportunity, you must understand its potential.
Plan Write Sales Planner uses a structured process
to prepare for the development of strategies by analyzing your strengths
and weaknesses. This produces a complete assessment of competitive
positioning, sales capabilities, promotional capabilities, distribution
strategies, and the best ways to employ the Internet. This includes
charts which explain strategies and positioning and prompt development
proposals.
The key to benefiting from the analysis is understanding how the
results were derived. Each contributing factor in the assessment
is hyper-linked to your answers to the questions and you can change
answers to see how a different strategy would impact your success.
Develop Competitive Strategies
 Plan Write Sales Planner uses your descriptions of sales
activity to create a comprehensive report which explains
the factors that impact on sales potential. It then helps document
your sales strategies by providing detailed explanations and sample
text on a range of subjects including:
Mission Statement
Product/Service Description
Market Segments
Competitive Positioning
Sales Process. |
 Every sales program encounters competitive offerings
and alternative solutions in the marketplace. Accordingly, your plan
must recognize the existence of this competition and anticipate how
to deal with it. After identifying competitors, you must indicate the
market segments they are addressing and your offerings they
are competing with. As part of the plan, you should describe the competitor's
position in that market and how you intend to position your offerings
against them.
Once you complete the documenting process, you have a comprehensive,
competitive strategy and will be ready to develop the tactics
for implementing that strategy.
Help with Tactics
 Plan Write Sales Planner guides you to develop a comprehensive tactical
plan to achieve your success. The marketing process, sales process,
organization, and infrastructure are developed and documented to
provide an integrated and orchestrated penetration of the market.
As with the strategy development, you get advice
and examples throughout the entire process to help cover the following:
- Describe the various departments within your organization, showing
reporting relationships and explaining the responsibilities of
each department.
- Describe key responsibilities, your philosophy of compensation,
expected growth and turnover, requirements for and methods of delivering
employee education, your employee review process, and your projections
for numbers and compensation of employees.
- Address the facilities, equipment, and tools that your organization
provides in support of the sales effort.
- Describe how your organization
uses publicity, advertising, a web site, direct mail, cold
calling, sales literature, product/service demonstrations, and much
more.
- Describe the various aspects involved in effectively selling
your offerings.
- Address sales quotas and the method for making revenue & expense
projections.
By following these steps, you can be assured of a well
considered and complete tactical plan.
Make & Monitor Projections
 Plan Write Sales Planner helps specify key measurements which can
be used as milestones that mark progress
and to guide implementation, Charts cover key metrics including:
- Revenue Sources
- Revenue Comparison
- Sales Profit
- Salaries & Incentives.
Sales projections can be reviewed regularly
to ensure they are on track and within budget. Plan Write Sales Planner
includes the spreadsheets to calculate expenses for:
- Compensation
- Marketing
- Sales
It calculates and charts sales revenue and historical revenue
if necessary. By comparing last year’s
revenue with this year’s you can keep your sales
team on target. As a result, your plan
becomes a living document that you refer to on a regular basis
to help you meet targets.
Plan for Action
 Having addressed all the issues, your sales plan is automatically
organized and printed in a professional format including:
- Table of contents
- Written document
- Financial projections
- Graphic charts
- Formatted headers and footers.
Present this plan to management for approval and circulate
to your sales team to give them a clear tactical plan to
follow in order to meet and exceed sales goals.
4. Online Demo
 This Online Demo of Plan Write Sales Planner shows, in a few minutes, how it can be used to develop a
well-planned, comprehensive plan which specifies strategies, describes
tactics and sets goals.
5. Frequently Asked Questions
What is the difference between Plan Write Marketing Planner
and Plan Write Sales Planner?
Plan Write for Marketing concentrates
on writing a marketing plan whereas Plan Write
Sales Planner includes facilities for writing a marketing plan
plus expert systems to help assess and formulate marketing strategies
and sales tactics.
What marketing and strategic planning tools are available?
Business Insight is a powerful and sophisticated
expert system for evaluating business strategies for larger businesses.
It includes a facility to generate a detailed marketing plan linked
to the Plan Write Marketing Planner.
Quick Insight is ideal for assessing product
and market proposals for new and smaller businesses. It is considerably
less detailed than Business Insight but retains
the essential elements and facilities.
For expert help on preparing a marketing plan, see:
Need help with preparing a business plan (which includes
a marketing plan)?
Plan Write Business Planner guides you
through the creation of a professional quality business plan.
Plan Write Expert Business Planner includes
all the features found in Plan Write Business Planner in
addition to a powerful expert system and knowledge base.
These extra tools analyze your plan and provide expert advice on
over 35 key business concepts. You receive a rating of success potential,
a summary of actions needed to improve the business, observations
critical to improving the business strategy and over 30 charts illustrating
how your plan measures up. The result is a well-documented, bulletproof
business plan able to undergo the closest scrutiny.
Is this software designed for a product or a service industry?
Plan Write Sales Planner is not industry specific and works equally as well
whether you offer a product or service – or a combination
of both.
Does this software come with a guarantee?
Yes. This software comes with a 30-day money back guarantee. If
you purchase a product and are not satisfied, you may return it
within 30 days from the date of purchase and we will refund the
full purchase price.
Does your software come with technical support?
Yes. Our software comes with free, knowledgeable technical support
for the lifetime of the product.
Is this software available in a MAC version?
Sorry, no. This software is designed for use only with PCs running
Windows.
Need more help to select the most appropriate planning package?
Use this Contact Form to explain your
needs or utilize our Online Business Plan Advice
Service.
6. Buy & Use Now
Get Plan Write Sales Planner via
BRS's service using VISA, MasterCard or Amex for US$ 219.95 (electronic
delivery) or US$ 229.95 +courier (including electronic delivery plus
backup CD and printed manual). 
Note: Special packages for managers,
consultants and entrepreneurs - save
up to $420.
| View our terms and conditions applying
to software purchases and trial version upgrades. Note our 30-day refund
guarantee. If based within the European Union, you may wish to
check on the possible application of Value Added Tax (VAT) to transactions.
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Plan Write Sales Planner helps develop a comprehensive
strategic sales plan
with assistance of an expert system which analyses potential, builds on
strengths, suggests tactics and documents your plan. 
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