from Better Price Planning
Pricing is one of the most important elements of the "marketing
mix" and is critical in determining the profitability and prospects
of a business. Plan Write for Pricing offers unbiased, external expertise
and a systematic approach to the determination of prices. It documents
the detailed assessments and resultant pricing plan in a professional
and polished format for presentation to management and sales staff.
Plan Write for Pricing uses an expert system
to consider numerous issues to help determine optimal prices. These
include the market place, prospects, competition, your company and
basic pricing concepts. It assesses price sensitivity, penetration
pricing strategy, competitive pricing, price history and many other
issues. Because the analysis is automated, it’s
quick and easy to test alternative pricing strategies until you find
one that meets your objectives. This approach ensures that
that all key factors and issues are taken into account when planning
prices for optimal revenues.
Here is a selection of major
organizations that have benefited from the Plan Write and Insight
expert planning software.
3. Key Features
Here is a quick explanation as to how Plan Write for Pricing can
help set prices:
Expert Help at Each Step
Plan Write for Pricing guides you through the entire process of
setting prices including:
- Developing Your Strategy
- Applying the Analysis
- Documenting Your Strategy and Position
- Calculating Financial Projections
- Printing the Final Plan.
You get expert assistance through each step of the
process and sample text helps you get started.
Plan Write for Pricing helps determine an optimal price
based on an extensive interview and detailed assessment of key issues
and factors. It then determines the sales potential and prospects by
considering many factors that impact the success of a pricing
strategy that are often overlooked due to external and internal pressures.
Plan Write for Pricing evaluate pricing from a non-biased and
expert point of view and delivers a complete
analysis of your sales potential which includes ratings of specific
factors that directly impact your success including:
- History of Your Prospects as a Customer
- Prospect's Knowledge
- Price versus Prospect's Budget
- Prospect’s Affluence
- Prospect's Need for Your Product
The assessment includes several charts providing insightful information
about your pricing strategy and a unbiased analysis that simply weighs
the facts and reports its findings. You may be told that your price
is too high or too low with a thorough explanation
of the logic behind the analysis.
Projections & Profitability
Having evaluated pricing decision from a number of approaches,
you can decide on the retail price of your product
or service with the comfort and assurance that you have considered
all of the options. By factoring projected volume and price you can
quickly determine the optimal price that will achieve the greatest
revenue. This should fine-tune your price after Plan Write for Pricing has helped identify the best price range.
Of course, expense is a determining factor as well and you
receive assistance in that area too. Even though maximum profits may
not be the only factor if your goal is to capture market share, it
is still important for long term success. Another factor that can
affect a successful pricing strategy is market share. Not only does Plan Write for Pricing plot this for you, but it also takes
this into consideration when analyzing your pricing strategy. Other
charts and projections include:
- Average Selling Price
- Channel Contributions
- Cost/Price Ratio
- Price versus Volume
- Competitive Pricing.
For a pricing strategy to be effective, you must have the backing
of management and sales. Each must understand the objectives and rationale.
Plan Write Pricing Plan presents your strategy in a clear and thorough
document for all to support. This includes a contents table, written
material, spreadsheets, charts and headers/footers. Each aspect of
its report provides the ability to trace through each of the contributing
factors, enabling you to better explain the analysis. You get all
the facts and confidence needed to present and enforce your pricing
strategy including topics such as:
- Product or Service Value
- Market Objectives
- Competitive Analysis
- Strategic Targets.
Plan Write Price Planner gives your sales team the information
they need in order to convince clients of the true value of your
product or service.
For more insights into Plan Write for Pricing, view the online
4. Online Demo
This Online Demo of Plan Write for Pricing shows, in a few minutes, how it can be used to determine
a pricing strategy.
5. Frequently Asked Questions
What is the difference between Plan Write for Pricing
and Plan Write for Sales?
Plan Write for Sales includes facilities for writing a marketing plan
plus expert systems to help assess and formulate marketing strategies
and sales tactics. Plan Write for Pricing is
more specialized and uses an expert system to help determine the
optimal price for a product or service.
What marketing and strategic planning tools are available?
Business Insight is a powerful and sophisticated
expert system for evaluating business strategies for larger businesses.
It includes a facility to generate a detailed marketing plan linked
to the Plan Write for Marketing.
Quick Insight is ideal for assessing product
and market proposals for new and smaller businesses. It is considerably
less detailed than Business Insight but retains
the essential elements and facilities.
For expert help on preparing a marketing plan, see:
- Plan Write for Marketing contains
all the tools for writing a comprehensive marketing plan but lacks
an expert system.
- Plan Write for Sales contains
facilities of Plan Write for Marketing as
well as an expert systems to help assess and formulate
marketing strategies and sales tactics.
- Plan Write for Hi-Tech Marketing is
similar to Plan Write for Sales but
its expert system has been tailored for technology-based
- Plan Write for Pricing contains
an expert system to help determine the optimal
price for a product or service.
- Insight for Sales Strategy includes
an expert system that helps businesses improve
their sales conversion rates and revenues.
Need help with preparing a business plan (which includes
a marketing plan)?
Plan Write Business Planner guides
you through the creation of a professional quality business plan.
Plan Write Expert Business Planner includes
all the features found in Plan Write Business Planner in
addition to a powerful expert system and knowledge base.
These extra tools analyze your plan and provide expert advice on
over 35 key business concepts. You receive a rating of success potential,
a summary of actions needed to improve the business, observations
critical to improving the business strategy and over 30 charts illustrating
how your plan measures up. The result is a well-documented, bulletproof
business plan able to undergo the closest scrutiny.
Is this software designed for a product or a service industry?
Plan Write for Pricing is not industry specific and works equally as well
whether you offer a product or service – or a combination
Does this software come with a guarantee?
Yes. This software comes with a 30-day money back guarantee. If
you purchase a product and are not satisfied, you may return it
within 30 days from the date of purchase and we will refund the
full purchase price.
Does your software come with technical support?
Yes. Our software comes with free, knowledgeable technical support
for the lifetime of the product.
Is this software available in a MAC version?
Sorry, no. This software is designed for use only with PCs running
Need more help to select the most appropriate planning package?
Use this Contact Form to explain your
needs or utilize our Online Business Plan Advice
6. Buy & Use Now
Buy and download Plan Write for Pricing now via
BRS's website as follows:
- Click the appropriate yellow Order button
below. At the BRS product page, click the orange Add
to Cart button
and click Proceed to Checkout.
- Once payment has been authorized, you will be instructed
on the download procedure and sent a product registration number
by email. Note that typical file sizes are about 20 Meg.
|View our terms and conditions applying
to software purchases and trial version upgrades. Note our 30-day refund
guarantee. If based within the European Union, you may wish to
check on the possible application of Value Added Tax (VAT) to transactions.