Plan Write Pricing Planner

1. Overview

Plan Write Pricing Planner helps determine the optimal price for a product or service, evaluate sales potential and financial returns, develop an implementation plan and document your pricing strategies and plans.

Plan Write Pricing Planner uses an expert system to provide a rational basis for pricing which takes account of pricing objectives, risk factors, internal and external price pressures and need for management support. It is easy to use and loaded with help and advice with examples and wizards to guide you through all the steps.

Plan Write Pricing Planner is fully-customizable and includes facilities for exporting to Microsoft Word, Excel and PowerPoint as well as to the PDF format and the Internet. It requires Windows 95/98/Me/NT/2000/XP/Vista.

Other relevant software solutions include:

• Plan Write Marketing Planner contains all the tools for writing a comprehensive marketing plan but lacks an expert system.
• Plan Write Sales Planner which, in addition to Plan Write Marketing Planner's facilities for writing a marketing plan, incorporates an expert system to help assess and formulate marketing strategies and sales tactics.
• Plan Write Hi-Tech Marketing Planner is similar to Plan Write Sales Planner but its expert system has been tailored for technology-based businesses.
• Insight for Sales Strategy includes an expert system that helps businesses improve their sales conversion rates and revenues.

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2. Benefit from Better Price Planning

Pricing is one of the most important elements of the "marketing mix" and is critical in determining the profitability and prospects of a business. Plan Write Pricing Planner offers unbiased, external expertise and a systematic approach to the determination of prices. It documents the detailed assessments and resultant pricing plan in a professional and polished format for presentation to management and sales staff.

Plan Write Pricing Planner uses an expert system to consider numerous issues to help determine optimal prices. These include the market place, prospects, competition, your company and basic pricing concepts. It assesses price sensitivity, penetration pricing strategy, competitive pricing, price history and many other issues. Because the analysis is automated, it’s quick and easy to test alternative pricing strategies until you find one that meets your objectives. This approach ensures that that all key factors and issues are taken into account when planning prices for optimal revenues.

Here is a selection of major organizations that have benefited from the Plan Write and Insight expert planning software.

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3. Key Features

Here is a quick explanation as to how Plan Write Pricing Planner can help set prices:

Expert Help at Each Step

Plan Write Pricing Planner guides you through the entire process of setting prices including:

• Developing Your Strategy
• Applying the Analysis
• Documenting Your Strategy and Position
• Calculating Financial Projections
• Printing the Final Plan.

You get expert assistance through each step of the process and sample text helps you get started.

Evaluating Potential

Plan Write Pricing Planner helps determine an optimal price based on an extensive interview and detailed assessment of key issues and factors. It then determines the sales potential and prospects by considering many factors that impact the success of a pricing strategy that are often overlooked due to external and internal pressures. Plan Write Pricing Planner evaluate pricing from a non-biased and expert point of view and delivers a complete analysis of your sales potential which includes ratings of specific factors that directly impact your success including:

• History of Your Prospects as a Customer
• Prospect's Perception
• Prospect's Knowledge
• Price versus Prospect's Budget
• Prospect’s Affluence
• Prospect's Need for Your Product or Service.

The assessment includes several charts providing insightful information about your pricing strategy and a unbiased analysis that simply weighs the facts and reports its findings. You may be told that your price is too high or too low with a thorough explanation of the logic behind the analysis.

Projections & Profitability

Having evaluated pricing decision from a number of approaches, you can decide on the retail price of your product or service with the comfort and assurance that you have considered all of the options. By factoring projected volume and price you can quickly determine the optimal price that will achieve the greatest revenue. This should fine-tune your price after Plan Write Pricing Planner has helped identify the best price range. Of course, expense is a determining factor as well and you receive assistance in that area too. Even though maximum profits may not be the only factor if your goal is to capture market share, it is still important for long term success. Another factor that can affect a successful pricing strategy is market share. Not only does Plan Write Pricing Planner plot this for you, but it also takes this into consideration when analyzing your pricing strategy. Other charts and projections include:

• Average Selling Price
• Channel Contributions
• Cost/Price Ratio
• Price versus Volume
• Competitive Pricing.

Implementation

For a pricing strategy to be effective, you must have the backing of management and sales. Each must understand the objectives and rationale. Plan Write Pricing Plan presents your strategy in a clear and thorough document for all to support. This includes a contents table, written material, spreadsheets, charts and headers/footers. Each aspect of its report provides the ability to trace through each of the contributing factors, enabling you to better explain the analysis. You get all the facts and confidence needed to present and enforce your pricing strategy including topics such as:

• Product or Service Value
• Market Objectives
• Competitive Analysis
• Strategic Targets.

Plan Write Price Planner gives your sales team the information they need in order to convince clients of the true value of your product or service.

For more insights into Plan Write Pricing Planner, view the online demo.

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4. Online Demo

This Online Demo of Plan Write Pricing Planner shows, in a few minutes, how it can be used to determine a pricing strategy.

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5. Frequently Asked Questions

What is the difference between Plan Write Pricing Planner and Plan Write Sales Planner?

Plan Write Sales Planner includes facilities for writing a marketing plan plus expert systems to help assess and formulate marketing strategies and sales tactics. Plan Write Pricing Planner is more specialized and uses an expert system to help determine the optimal price for a product or service.

What marketing and strategic planning tools are available?

Business Insight is a powerful and sophisticated expert system for evaluating business strategies for larger businesses. It includes a facility to generate a detailed marketing plan linked to the Plan Write Marketing Planner.

Quick Insight is ideal for assessing product and market proposals for new and smaller businesses. It is considerably less detailed than Business Insight but retains the essential elements and facilities.

For expert help on preparing a marketing plan, see:

• Plan Write Marketing Planner contains all the tools for writing a comprehensive marketing plan but lacks an expert system.
• Plan Write Sales Planner contains facilities of Plan Write Marketing Planner as well as an expert systems to help assess and formulate marketing strategies and sales tactics.
• Plan Write Hi-Tech Marketing Planner is similar to Plan Write Sales Planner but its expert system has been tailored for technology-based businesses.
• Plan Write Pricing Planner contains an expert system to help determine the optimal price for a product or service.
• Insight for Sales Strategy includes an expert system that helps businesses improve their sales conversion rates and revenues.

Need help with preparing a business plan (which includes a marketing plan)?

Plan Write Business Planner guides you through the creation of a professional quality business plan.

Plan Write Expert Business Planner includes all the features found in Plan Write Business Planner in addition to a powerful expert system and knowledge base. These extra tools analyze your plan and provide expert advice on over 35 key business concepts. You receive a rating of success potential, a summary of actions needed to improve the business, observations critical to improving the business strategy and over 30 charts illustrating how your plan measures up. The result is a well-documented, bulletproof business plan able to undergo the closest scrutiny.

Is this software designed for a product or a service industry?

Plan Write Pricing Planner is not industry specific and works equally as well whether you offer a product or service – or a combination of both.

Does this software come with a guarantee?

Yes. This software comes with a 30-day money back guarantee. If you purchase a product and are not satisfied, you may return it within 30 days from the date of purchase and we will refund the full purchase price.

Does your software come with technical support?

Yes. Our software comes with free, knowledgeable technical support for the lifetime of the product.

Is this software available in a MAC version?

Sorry, no. This software is designed for use only with PCs running Windows.

Need more help to select the most appropriate planning package?

Use this Contact Form to explain your needs or utilize our Online Business Plan Advice Service.

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6. Buy & Use Now

Get Plan Write Pricing Planner via BRS's service using VISA, MasterCard or Amex for US$ 219.95 (electronic delivery) or US$ 229.95 +courier (including electronic delivery plus backup CD and printed manual). Buy and use now.

Note: Special packages for managers, consultants and entrepreneurs - save up to $420.

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