2. Big Benefits
 When preparing a marketing plan using Plan Write Marketing Planner,
you are helped to:
- define market potential and opportunity.
- identify risks, problems and trade-offs.
- guide operations and manage growth.
- consider every facet of your market.
- document funding decisions.
- force critical thinking about strategy.
- challenge assumptions.
- examine alternative strategies.
- define personnel and resources required.
- clarify goals and risks.
Plan Write Marketing Planner uses a proven structure
which can be readily changed to suit your specific needs. It speeds
up the preparation of a marketing plan that correctly
positions your offerings and leads to robust, realistic plans that can
be implemented. Plan Write Marketing Planner is easy to use and
loaded with help and advice with examples and wizards to guide you through
all the steps of writing your plan.
Here is a selection
of major organizations that
have benefited from the Plan Write and Insight expert planning software.
3. Key Features
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Interactive Dialog walks you through the process - making
the Plan easy to write. In a logical order, Plan Write steps you
through the plan creation process giving explanations for each marketing
concept.
Produce a road map to track achievements - allows you to
express objectives, or milestones. Through the year, management
can easily track the key activities, the person responsible, the
schedule and the cost.
Produce professional charts and graphs automatically - illustrating
ideas such as Market Share, Revenue per Salesperson, and Marketing
Expense versus Revenues, and making them easy to understand.
Examples, checklists, and expert advice -- help you avoid
writer's block. A sample plan is included as an example.
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Complete Word Processor and Fully Integrated Spreadsheet
- eliminates the need for separate programs. Both word processor
and spreadsheet allow full import and export compatibility with
most popular programs.
Direct Internet Access - Need more information? One click
accesses your favorite Internet browser, taking you to a regularly
maintained list of relevant, marketing related information. Topics
include: marketing associations and publications, pricing strategies,
market analysis, demographics data bases, patent and trademark considerations,
and many, many more!
Need help developing a strategy? - Plan Write for Marketing
integrates with Business Insight, an expert
system designed to help you with the analysis and creation of a
marketing strategy. When you complete your strategy, Business Insight
creates an initial draft of a marketing plan that can be imported
directly into Plan Write.
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When using Plan Write Marketing Planner, you identify markets,
prepare strategies, compile budgets, document proposals and plan for
execution.
Identify Markets
Plan Write Marketing Planner helps you think through the issues relevant
to a professional marketing plan. The first step is to identify your
market. Knowing who you are selling to is key to determining how
to sell to them. You must also identify your competitors and
their influence in the marketplace.
 Plan Write Marketing Planner helps you to describe the general characteristics
of market segments that have a potential need to acquire your products
or services. You consider:
- Environmental influences
- The needs of the marketplace
- Geographic and demographic
distribution characteristics of your target market(s)
- Current
and projected market sizes
- The kind of competition you will
be facing.
Identifying your competition and their market share is just one part
of the process where Plan Write Marketing Planner helps. It
also help you to focus on your strongest competitor
and determine:
- Why they are so strong
- Tactics to respond to their
efforts
- Why your tactics will succeed.
Other things to consider are the competitor’s image, product/service
characteristics, financial strength and commitment to the market.
Prepare Strategies
 Determining the proper marketing strategy is key to your success. Plan Write Marketing Planner walks you through the process of documenting
that strategy. If you haven’t yet determined the best strategic
approach and would like expert assistance, check out Quick
Insight or,
for larger businesses, Business Insight.
A major portion of your marketing plan comprises the written details
of your marketing strategy. There are many factors to consider and
Plan Write Marketing Planner ensures that you have documented them
all, including:
Pricing strategy
Promotion strategy
Market shares
Type of sales force
Sales support activities |
Critical dependencies
Channels of distribution
Advertising commitment
Promotional commitment
Use of outside agencies |
The next step is to outline the tactics that are necessary to carry out
your strategy. You need to:
- Identify specific tasks
- Assign responsibility
- Determine starting and ending dates
- Estimate costs
 Plan Write Marketing Planner provides assistance through its Milestones
tool which will help you plan, implement and track the progress
of your marketing strategy.
Compile Budgets
Whether you’re seeking external finance or budget approval,
you need clearly defined and comprehensive financial statements.
It’s
essential to allocate adequate funds for implementing your strategy
and supporting your staff. It’s equally important that your projections
are consistent with the market potential. Plan Write Marketing Planner
helps you track all these important numbers.
When making financial projections, the numbers need to be specific
enough to allow for checkpoints that management can comfortably use.
Too much detail however, tends to distract from the operational objectives
of the plan. Plan Write Marketing Planner provides you with monthly,
quarterly, and five year spreadsheets for marketing and sales expenses
and sales revenues. In addition, it automatically generates graphical
charts to show:
- Revenue per sales person
- Revenue versus marketing expense
- Revenue versus sales
expense
Document Proposals
 The final marketing plan document is the culmination of all your strategic
thoughts and planning. It reflects your efforts and should
look as professional as possible. Plan Write Marketing Planner
helps you achieve this in a polished and professional
document.
Publish your completed plan on the Internet to be viewed
by management or for your marketing team to follow throughout the year.
With the latest release always on the web, your marketing team
always knows where they need to concentrate their efforts.
Your marketing plan becomes a living document that will help you achieve
results.
Printing your completed plan is only a click of the mouse.
Plan Write Marketing Planner does it all, including headers, footers,
and table of contents. Or, export it to Microsoft Word and email
it to your marketing team or management.
Plan for Execution
The marketing plan is much more than a statement of objectives:
it provides guidance throughout the year and directs all of your marketing
efforts. It helps you and your marketing team to work together towards
a common goal as you progressively execute the plan. Utilizing the
integrated financial projections and milestones, you can refer back
to Plan Write Marketing Planner to compare actual data to projections;
modify projections; and determine what should be done to get back on
track.
As the first-year projections provide
monthly detail, it is easy to track progress and make adjustments.
A written marketing plan puts you ahead and executing that plan
increases prospects of success.
4. Online Demo
 This Online Demo of Plan Write Marketing Planner shows, in a few minutes, how it can be used to write a professional
marketing plan that documents strategies, tactics and targets and
provides clear direction for management.
5. Frequently Asked Questions
What is the difference between Plan Write Marketing
Planner and Plan Write Sales Planner?
Plan Write for Marketing concentrates
on writing a marketing plan whereas Plan Write
Sales Planner includes facilities
for writing a marketing plan in addition to an expert system to
help assess and formulate marketing strategies and sales tactics.
What marketing and strategic planning tools are available?
Business Insight is a powerful and sophisticated
expert system for evaluating business strategies for larger businesses.
It includes a facility to generate a detailed marketing plan linked
to the Plan Write Marketing Planner.
Quick Insight is ideal for assessing product
and market proposals for new and smaller businesses. It is considerably
less detailed than Business Insight but retains the
essential elements and facilities.
For expert help on preparing a marketing plan, see:
Need help with preparing a business plan (which includes a marketing
plan)?
Plan Write Business Planner guides you
through the creation of a professional quality business plan.
Plan Write Expert Business Planner includes
all the features found in Plan Write Business Planner in
addition to a powerful expert system and knowledge base. These
extra tools analyze your plan and provide expert advice on over 35
key business concepts. You receive a rating of success potential, a
summary of actions needed to improve the business, observations critical
to improving the business strategy and over 30 charts illustrating
how your plan measures up. The result is a well-documented, bulletproof
business plan able to undergo the closest scrutiny.
Is this software designed for a product or a service industry?
Plan Write Marketing Planner is not industry specific and works equally as well
whether you offer a product or service – or a combination of
both.
Does this software come with a guarantee?
Yes. This software comes with a 30-day money back guarantee. If
you purchase a product and are not satisfied, you may return it within
30 days from the date of purchase and we will refund the full purchase
price.
Does your software come with technical support?
Yes. Our software comes with free, knowledgeable technical support
for the lifetime of the product.
Is this software available in a MAC version?
Sorry, no. This software is designed for use only with PCs running
Windows.
Need more help to select the most appropriate planning package?
Use this Contact Form to explain your
needs or utilize our Online Business Plan Advice
Service.
6. User & Media Reviews
Operations Manager, Multi-Option Systems, Inc.:
Experience told
me a marketing plan was essential for a successful product launch. I
found Plan Write Marketing Planner to be complete and easy to use with
features not often found in business software. My professional plan and
ultimately successful product launch convinced me of this tools usefulness.
President, Medical Online Resources:
As we prepared to take our
product to market, we needed a marketing plan. Plan Write Marketing Planner forced me to think and research aspects we wouldn't have considered
otherwise.
Marketing Tools Magazine: Carole Hedden - The Very Model of a Modern
Marketing Plan:
Writing a marketing plan may be daunting, but there is a variety of
software tools out there to help you get started. Found in electronics
and book stores, the tools are in many ways like a Marketing 101 textbook.
The difference lies in how they help. Software tools have a distinct
advantage: They actually force you to write, and that's the toughest
part of any marketing plan. Sometimes called "MBA In a Box," these
systems guide you through a planning process. Some even provide wording
that you can copy into your own document and edit to fit your own business.
Presto! A boiler plate plan! Others provide a system of interviewing
and questioning that creates a custom plan for your operation. The
more complex tools demand an Integrated approach to planning, one that
brings together the full force of your organization, not just sales
or advertising. Plan Write Marketing Planner is exponentially more
powerful as it brings together the breadth of the business, integrating
information as far flung as distribution systems and image. And this
software places your marketing strategy within the broader context
of a business plan, the approach that tends to prove most effective.
Plan Write Marketing Planner provides a sample plan. The approach
is traditional, incorporating a look at the business environment, the
competition, the product or service mix you are offering, the way you
will tell customers about that mix, pricing, delivery, and support.
Among the sections that were particularly strong was one on customer
alternatives and people planning. Under the heading of customer alternatives,
you're required to incorporate competitive information with customer
information. If you don't meet the customer's needs, where could he
or she go? Most often we look only at the competition, without trying
to imagine how the customer is thinking. This exercise is particularly
valuable to the company who leads the market.
The people part of planning too often is dumped on the personnel guy
instead of being seen as a critical component of your organization's
capabilities. Plan Write Marketing Planner requires that you include
how marketing is being handled, and how sales will be accomplished. In
addition, it pushes you to define what skills will be needed in the future
and where the gaps are between today and the future. People, in this
plan, are viewed as a strategic component.
Plan Write Marketing Planner offers a fully integrated spreadsheet
that can import from or export to most of the popular spreadsheet programs
you may already be using. Another neat feature allows you to enter
numerical data and select from among 14 different graphing styles to
display your information. You just click on the style you want to view,
and the data is re configured.
7. Buy & Use Now
Get Plan Write Marketing Planner via
BRS's service using VISA, MasterCard or Amex for US$ 119.95 (electronic
delivery) or US$ 129.95 +courier (including electronic delivery plus
backup CD and printed manual). Buy and
use now.
Note: Special packages for managers,
consultants and entrepreneurs - save
up to $420.
| View our terms and conditions applying
to software purchases and trial version upgrades. Note our 30-day refund
guarantee. If based within the European Union, you may wish to
check on the possible application of Value Added Tax (VAT) to transactions.
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Plan Write Marketing Planner helps identify the characteristics
of your target markets, market sizes, and competitive factors, It
documents how you're going to sell to your market and then helps determine
how marketing money should be spent and the revenues this should
generate. The plan created by Plan Write Marketing Planner creates
a positive impression that reflects your market prospects and, by
following this plan, you get direction on strategies
and tactics to help ensure success.
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