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Marketing Plan Software:
Plan Write for Marketing

Page Contents

  1. Overview
  2. Big Benefits
  3. Key Features
  4. Online Demo
  5. Frequently Asked Questions
  6. User & Media Reviews
  7. Buy & Use Now

1. Overview

Plan Write for Marketing is an interactive tool to help you compile a professional, high-quality marketing plan for a new or existing business.

Marketing strategyPlan Write for Marketing helps identify the characteristics of your target markets, market sizes, and competitive factors, It documents how you're going to sell to your market and then helps determine how marketing money should be spent and the revenues this should generate. The plan created by Plan Write for Marketing creates a positive impression that reflects your market prospects and, by following this plan, you get direction on strategies and tactics to help ensure success.

Plan Write for Marketing is fully-customizable and includes facilities for exporting to Microsoft Word, Excel and PowerPoint as well as to the PDF format and the Internet. It requires Windows 95/98/Me/NT/2000/XP/Vista/Win7,8,10.

Other relevant software solutions include:

    • Plan Write for Sales which, in addition to Plan Write for Marketing's facilities for writing a marketing plan, incorporates an expert system to help assess and formulate marketing strategies and sales tactics.
    • Plan Write for Hi-Tech Marketing is similar to Plan Write for Sales but its expert system has been tailored for technology-based businesses.
    • Plan Write for Pricing contains an expert system to help determine the optimal price for a product or service.
    • Insight for Sales Strategy includes an expert system that helps businesses improve their sales conversion rates and revenues.
 
 
Fast Facts

Name: Plan Write for Marketing.

Function: Comprehensive market planner with extensive advice, facilities & features.

For: Managers, consultants & entrepreneurs.

Benefits: Helps with analysis & writing plan to improve planning & prospects.

System: Windows 95/98/ Me/NT/2000/XP/Vista/
Win7,8,10.

Price: US$ 129.95 to download.

See Also: Plan Write for Sales, Plan Write for Pricing & Plan Write for Hi-Tech Marketing.

 

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2. Big Benefits

Decision makingWhen preparing a marketing plan using Plan Write for Marketing, you are helped to:

    • define market potential and opportunity.
    • identify risks, problems and trade-offs.
    • guide operations and manage growth.
    • consider every facet of your market.
    • document funding decisions.
    • force critical thinking about strategy.
    • challenge assumptions.
    • examine alternative strategies.
    • define personnel and resources required.
    • clarify goals and risks.

Plan Write for Marketing uses a proven structure which can be readily changed to suit your specific needs. It speeds up the preparation of a marketing plan that correctly positions your offerings and leads to robust, realistic plans that can be implemented. Plan Write for Marketing is easy to use and loaded with help and advice with examples and wizards to guide you through all the steps of writing your plan.

Here is a selection of major organizations that have benefited from the Plan Write and Insight expert planning software.

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3. Key Features

Interactive Dialog walks you through the process - making the Plan easy to write. In a logical order, Plan Write steps you through the plan creation process giving explanations for each marketing concept.

Produce a road map to track achievements - allows you to express objectives, or milestones. Through the year, management can easily track the key activities, the person responsible, the schedule and the cost.

Produce professional charts and graphs automatically - illustrating ideas such as Market Share, Revenue per Salesperson, and Marketing Expense versus Revenues, and making them easy to understand.

Examples, checklists, and expert advice -- help you avoid writer's block. A sample plan is included as an example.

Complete Word Processor and Fully Integrated Spreadsheet - eliminates the need for separate programs. Both word processor and spreadsheet allow full import and export compatibility with most popular programs.

Direct Internet Access - Need more information? One click accesses your favorite Internet browser, taking you to a regularly maintained list of relevant, marketing related information. Topics include: marketing associations and publications, pricing strategies, market analysis, demographics data bases, patent and trademark considerations, and many, many more!

Need help developing a strategy? - Plan Write for Marketing integrates with Business Insight, an expert system designed to help you with the analysis and creation of a marketing strategy. When you complete your strategy, Business Insight creates an initial draft of a marketing plan that can be imported directly into Plan Write.

When using Plan Write for Marketing, you identify markets, prepare strategies, compile budgets, document proposals and plan for execution.

Identify Markets

Plan Write for Marketing helps you think through the issues relevant to a professional marketing plan. The first step is to identify your market. Knowing who you are selling to is key to determining how to sell to them. You must also identify your competitors and their influence in the marketplace.

Market sharePlan Write for Marketing helps you to describe the general characteristics of market segments that have a potential need to acquire your products or services. You consider:

    1. Environmental influences
    2. The needs of the marketplace
    3. Geographic and demographic distribution characteristics of your target market(s)
    4. Current and projected market sizes
    5. The kind of competition you will be facing.

Identifying your competition and their market share is just one part of the process where Plan Write for Marketing helps. It also help you to focus on your strongest competitor and determine:

  • Why they are so strong
  • Tactics to respond to their efforts
  • Why your tactics will succeed.

Other things to consider are the competitor’s image, product/service characteristics, financial strength and commitment to the market.

Prepare Strategies

ReportDetermining the proper marketing strategy is key to your success. Plan Write for Marketing walks you through the process of documenting that strategy. If you haven’t yet determined the best strategic approach and would like expert assistance, check out Quick Insight or, for larger businesses, Business Insight.

A major portion of your marketing plan comprises the written details of your marketing strategy. There are many factors to consider and Plan Write for Marketing ensures that you have documented them all, including:

Pricing strategy
Promotion strategy
Market shares
Type of sales force
Sales support activities
Critical dependencies
Channels of distribution
Advertising commitment
Promotional commitment
Use of outside agencies

The next step is to outline the tactics that are necessary to carry out your strategy. You need to:

              • Identify specific tasks
              • Assign responsibility
              • Determine starting and ending dates
              • Estimate costs

Key tasksPlan Write for Marketing provides assistance through its Milestones tool which will help you plan, implement and track the progress of your marketing strategy.

Compile Budgets

Whether you’re seeking external finance or budget approval, you need clearly defined and comprehensive financial statements. It’s essential to allocate adequate funds for implementing your strategy and supporting your staff. It’s equally important that your projections are consistent with the market potential. Plan Write for Marketing helps you track all these important numbers.

When making financial projections, the numbers need to be specific enough to allow for checkpoints that management can comfortably use. Too much detail however, tends to distract from the operational objectives of the plan. Plan Write for Marketing provides you with monthly, quarterly, and five year spreadsheets for marketing and sales expenses and sales revenues. In addition, it automatically generates graphical charts to show:

  • Revenue per sales person
  • Revenue versus marketing expense
  • Revenue versus sales expense

Document Proposals

Financial projectThe final marketing plan document is the culmination of all your strategic thoughts and planning. It reflects your efforts and should look as professional as possible. Plan Write for Marketing helps you achieve this in a polished and professional document.

Publish your completed plan on the Internet to be viewed by management or for your marketing team to follow throughout the year. With the latest release always on the web, your marketing team always knows where they need to concentrate their efforts. Your marketing plan becomes a living document that will help you achieve results.

Printing your completed plan is only a click of the mouse. Plan Write for Marketing does it all, including headers, footers, and table of contents. Or, export it to Microsoft Word and email it to your marketing team or management.

Plan for Execution

The marketing plan is much more than a statement of objectives: it provides guidance throughout the year and directs all of your marketing efforts. It helps you and your marketing team to work together towards a common goal as you progressively execute the plan. Utilizing the integrated financial projections and milestones, you can refer back to Plan Write for Marketing to compare actual data to projections; modify projections; and determine what should be done to get back on track.

As the first-year projections provide monthly detail, it is easy to track progress and make adjustments. A written marketing plan puts you ahead and executing that plan increases prospects of success.

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4. Online Demo

ChartsThis Online Demo of Plan Write for Marketing shows, in a few minutes, how it can be used to write a professional marketing plan that documents strategies, tactics and targets and provides clear direction for management.

Contents of Demo

Get Planning
Basic Information
Market Description
Advice and Help
Market and Competition
Template for Projections
Making Forecasts
Extra Help
Forecast Marketing Expenses
Assess Forecasts

Review Forecasts
Review Forecasts
Set Milestones
Review Plan
Review Plan
Review Plan
Edit Plan
Publish Plan
Customize Plan
Buy Marketing Planner

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5. Frequently Asked Questions

What is the difference between Plan Write for Marketing and Plan Write for Sales?

Plan Write for Marketing concentrates on writing a marketing plan whereas Plan Write for Sales includes facilities for writing a marketing plan in addition to an expert system to help assess and formulate marketing strategies and sales tactics.

What marketing and strategic planning tools are available?

Business Insight is a powerful and sophisticated expert system for evaluating business strategies for larger businesses. It includes a facility to generate a detailed marketing plan linked to the Plan Write for Marketing.

Quick Insight is ideal for assessing product and market proposals for new and smaller businesses. It is considerably less detailed than Business Insight but retains the essential elements and facilities.

For expert help on preparing a marketing plan, see:

      • Plan Write for Marketing contains all the tools for writing a comprehensive marketing plan but lacks an expert system.
      • Plan Write for Sales contains facilities of Plan Write for Marketing as well as an expert systems to help assess and formulate marketing strategies and sales tactics.
      • Plan Write for Hi-Tech Marketing is similar to Plan Write for Sales but its expert system has been tailored for technology-based businesses.
      • Plan Write for Pricing contains an expert system to help determine the optimal price for a product or service.
      • Insight for Sales Strategy includes an expert system that helps businesses improve their sales conversion rates and revenues.

Need help with preparing a business plan (which includes a marketing plan)?

Plan Write Business Planner guides you through the creation of a professional quality business plan.

Plan Write Expert Business Planner includes all the features found in Plan Write Business Planner in addition to a powerful expert system and knowledge base. These extra tools analyze your plan and provide expert advice on over 35 key business concepts. You receive a rating of success potential, a summary of actions needed to improve the business, observations critical to improving the business strategy and over 30 charts illustrating how your plan measures up. The result is a well-documented, bulletproof business plan able to undergo the closest scrutiny.

Is this software designed for a product or a service industry?

Plan Write for Marketing is not industry specific and works equally as well whether you offer a product or service – or a combination of both.

Does this software come with a guarantee?

Yes. This software comes with a 30-day money back guarantee. If you purchase a product and are not satisfied, you may return it within 30 days from the date of purchase and we will refund the full purchase price.

Does your software come with technical support?

Yes. Our software comes with free, knowledgeable technical support for the lifetime of the product.

Is this software available in a MAC version?

Sorry, no. This software is designed for use only with PCs running Windows.

Need more help to select the most appropriate planning package?

Use this Contact Form to explain your needs or utilize our Online Business Plan Advice Service.

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6. User & Media Reviews

Operations Manager, Multi-Option Systems, Inc.:

Experience told me a marketing plan was essential for a successful product launch. I found Plan Write for Marketing to be complete and easy to use with features not often found in business software. My professional plan and ultimately successful product launch convinced me of this tools usefulness.

President, Medical Online Resources:

As we prepared to take our product to market, we needed a marketing plan. Plan Write for Marketing forced me to think and research aspects we wouldn't have considered otherwise.

Marketing Tools Magazine: Carole Hedden - The Very Model of a Modern Marketing Plan:

Writing a marketing plan may be daunting, but there is a variety of software tools out there to help you get started. Found in electronics and book stores, the tools are in many ways like a Marketing 101 textbook. The difference lies in how they help. Software tools have a distinct advantage: They actually force you to write, and that's the toughest part of any marketing plan. Sometimes called "MBA In a Box," these systems guide you through a planning process. Some even provide wording that you can copy into your own document and edit to fit your own business. Presto! A boiler plate plan! Others provide a system of interviewing and questioning that creates a custom plan for your operation. The more complex tools demand an Integrated approach to planning, one that brings together the full force of your organization, not just sales or advertising. Plan Write for Marketing is exponentially more powerful as it brings together the breadth of the business, integrating information as far flung as distribution systems and image. And this software places your marketing strategy within the broader context of a business plan, the approach that tends to prove most effective.

Plan Write for Marketing provides a sample plan. The approach is traditional, incorporating a look at the business environment, the competition, the product or service mix you are offering, the way you will tell customers about that mix, pricing, delivery, and support. Among the sections that were particularly strong was one on customer alternatives and people planning. Under the heading of customer alternatives, you're required to incorporate competitive information with customer information. If you don't meet the customer's needs, where could he or she go? Most often we look only at the competition, without trying to imagine how the customer is thinking. This exercise is particularly valuable to the company who leads the market.

The people part of planning too often is dumped on the personnel guy instead of being seen as a critical component of your organization's capabilities. Plan Write for Marketing requires that you include how marketing is being handled, and how sales will be accomplished. In addition, it pushes you to define what skills will be needed in the future and where the gaps are between today and the future. People, in this plan, are viewed as a strategic component.

Plan Write for Marketing offers a fully integrated spreadsheet that can import from or export to most of the popular spreadsheet programs you may already be using. Another neat feature allows you to enter numerical data and select from among 14 different graphing styles to display your information. You just click on the style you want to view, and the data is re configured.

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7. Buy & Use Now

Buy and download Plan Write for Marketing now via BRS's website as follows:

  1. Click the appropriate yellow Order button below. At the BRS product page, click the orange Add to Cart button and click Proceed to Checkout.
  2. Once payment has been authorized, you will be instructed on the download procedure and sent a product registration number by email. Note that typical file sizes are about 20 Meg.
Product
Description
Price (US$)*
Buy Now
Plan Write for Marketing
Comprehensive tool to help write marketing plan.
129.95
Order
See also:      

Plan Write for Sales

Expert system based on Plan Write for Marketing plus elements of Quick Insight.
229.95
Order

Plan Write for Hi-Tech Marketing

Specialist expert system including elements of Plan Write for Marketing and Quick Insight.
299.95
Order

Plan Write for Pricing

Expert system using elements of Plan Write for Marketing and Quick Insight.
229.95
Order

Quick Insight

For assessing new product and service ideas for new/smaller businesses.
229.95
Order

Special Packages with Big Savings

Entrepreneur Package
(3 items)
Includes: Plan Write Expert Business Planner, Plan Write for Pricing, and Plan Write for Marketing.
Save US$ 100.85
489.00
Order
Manager Package
(4 items)
Entrepreneur Package plus Business Insight.
Save US$ 207.85
1,177.00
Order
Consultant Package
(7 items)
Manager Package plus Quick Insight, Plan Write for Sales, and Insight for Sales Strategy.
Save US$ 419.70
1,655.00
Order
* To download & use now. Includes a comprehensive electronic version of manual

View our terms and conditions applying to software purchases and trial version upgrades. Note our 30-day refund guarantee. If based within the European Union, you may wish to check on the possible application of Value Added Tax (VAT) to transactions.

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  Financial  
 Projection 
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  Software  
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  Software  
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