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Marketing Plan Software:
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Plan Write Hi-Tech Marketing Planner is an
expert guide and interactive tool for developing and writing a well-planned,
professional marketing plan for a new or existing technology-based business.
Plan Write Hi-Tech Marketing Planner helps you identify the characteristics of your target markets, market sizes, and competitive factors. It then uses an expert guide and system to help describe how you're going to sell to your market. You can then create a marketing budget and forecast revenues. The resultant plan conveys a positive impression that reflects your ability to succeed and provides direction and measurement of progress.
Plan Write Hi-Tech Marketing Planner is fully-customizable and includes facilities for exporting to Microsoft Word, Excel and PowerPoint as well as to the PDF format and the Internet. It requires Windows 95/98/Me/NT/2000/XP/Vista.
Other relevant software solutions include:
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Name: Plan Write Hi-Tech Marketing Planner. |
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2. Benefit from Expert Help
Plan Write Hi-Tech Marketing Planner speeds up the preparation of a marketing plan that correctly positions your offerings and leads to robust, realistic plans that can be implemented. It is easy to use and loaded with help and advice with examples and wizards to guide you through all the steps of writing your plan. Here is a selection of major organizations that have benefited from the Plan Write and Insight expert planning software.
3. Key FeaturesIn addition to tools to help you write a marketing plan, Plan Write Hi-Tech Marketing Planner contains several unique features and facilities relating to high tech marketing. As you work through your plan, you identify markets, prepare strategies, compile budgets, document proposals and plan for execution.
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| Pricing strategy Promotion strategy Market shares Type of sales force Sales support activities |
Critical dependencies Channels of distribution Advertising commitment Promotional commitment Use of outside agencies |
The next step is to outline the tactics that are necessary to carry out your strategy. You need to:
Plan Write Hi-Tech Marketing Planner provides assistance through its Milestones tool which helps you plan, implement and track the progress of your marketing strategy.
Special checklists cover key marketing areas including:
- Trade Show Participation
- Market Positioning
- Pricing Strategy
- Product Naming
- Marketing Collateral
- Public Relations
- Advertising
and many more...Each topic in your marketing plan is linked to the relevant topic in The Product Marketing Handbook for Software (by Rick Chapman). Examples are included showing the success and failure of other hi-tech companies in implementing the marketing tasks you are planning.
In addition, an expert system makes observations about your business based on your responses to a series of questions. Factors are scored and weighted so you can easily see the strengths and weaknesses of your marketing plan. Observations made by the system are supported by a list of all factors considered in the analysis. Every claim can be traced to its underlying assumptions so that you can easily see how each answer you gave in describing your strategy influences the potential for success.
Whether you’re seeking external finance or budget approval, you still need clearly defined and comprehensive financial statements. It’s essential to allocate adequate funds for implementing your strategy and supporting your staff. It’s equally important that your projections are consistent with the market potential. The typical costs of detailed marketing expenses have been documented from actual data in the hi-tech industry. These actual costs are valuable guides in projecting your own budget and they are presented in numerous 3D Color Charts:
- Personnel count
- Revenue per Sales Person
- Promotion Expenses
- Revenue vs Sales Expense
- Distribution Channel Volumes
and many more...
Document ProposalsThe final marketing plan document is the culmination of all your strategic thoughts and planning. It reflects your efforts and should look as professional as possible. Plan Write Hi-Tech Marketing Planner helps you achieve this in a polished and professional document.
Publish your completed plan on the Internet to be viewed by management or for your marketing team to follow throughout the year. With the latest release always on the web, your marketing team always knows where they need to concentrate their efforts. Your marketing plan becomes a living document that helps you achieve results.
Printing your completed plan is only a click of the mouse. Plan Write Hi-Tech Marketing Planner does it all, including headers, footers, and table of contents. Or, export it to Microsoft Word and email it to your marketing team or management.
Plan for ExecutionThe marketing plan is much more than a statement of objectives: it provides guidance throughout the year and directs all of your marketing efforts. It helps you and your marketing team to work together towards a common goal as you progressively execute the plan. Utilizing the integrated financial projections and milestones, you can refer back to Plan Write Hi-Tech Marketing Planner to compare actual data to projections; modify projections; and determine what should be done to get back on track.
As the first-year projections provide monthly detail, it is easy to track progress and make adjustments. A written marketing plan puts you ahead and executing that plan will increase prospects of success.
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Online
Demo |
This Online Demo shows how of Plan Write Hi-Tech Marketing Planner can be
used to develop and document a soundly based, professional marketing
plan that covers strategies, tactics and targets and provides clear
direction for management operating in the fast-moving high tech sector.
Introduction |
Branding Strategy Product Marketing Product Marketing Product Marketing Writing Plan Forecasting Sales Forecasting Marketing Expenses Market Shares Industry Attractiveness Objectives Milestones Publish Plan Customize Plan Buy Hi-Tech Marketing Planner |
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What is the difference between Plan Write Hi-Tech Marketing Planner and Plan Write Marketing Planner?
Plan Write Hi-Tech Marketing Planner is based on Plan Write for Marketing but greatly expanded and tailored to suit the hi-tech sector by the inclusion of specialist guides and an expert system adapted from Quick Insight.
What is the difference between Plan Write Hi-Tech Marketing Planner and Plan Write Sales Planner?
Plan Write Sales Planner includes facilities for writing a marketing plan and incorporates an expert system to help assess and formulate marketing strategies and sales tactics. Plan Write Hi-Tech Marketing Planner is similar to Plan Write Sales Planner but its expert system has been tailored for technology-based businesses.
What marketing and strategic planning tools are available?
Business Insight is a powerful and sophisticated expert system for evaluating business strategies for larger businesses. It includes a facility to generate a detailed marketing plan linked to the Plan Write Marketing Planner.
Quick Insight is ideal for assessing product and market proposals for new and smaller businesses. It is considerably less detailed than Business Insight but retains the essential elements and facilities.
For expert help on preparing a marketing plan, see:
- Plan Write Marketing Planner contains all the tools for writing a comprehensive marketing plan but lacks an expert system.
- Plan Write Sales Planner contains facilities of Plan Write Marketing Planner as well as an expert systems to help assess and formulate marketing strategies and sales tactics.
- Plan Write Hi-Tech Marketing Planner is similar to Plan Write Sales Planner but its expert system has been tailored for technology-based businesses.
- Plan Write Pricing Planner contains an expert system to help determine the optimal price for a product or service.
- Insight for Sales Strategy includes an expert system that helps businesses improve their sales conversion rates and revenues.
Need help with preparing a business plan (which includes a marketing plan)?
Plan Write Business Planner guides you through the creation of a professional quality business plan.
Plan Write Expert Business Planner includes all the features found in Plan Write Business Planner in addition to a powerful expert system and knowledge base. These extra tools analyze your plan and provide expert advice on over 35 key business concepts. You receive a rating of success potential, a summary of actions needed to improve the business, observations critical to improving the business strategy and over 30 charts illustrating how your plan measures up. The result is a well-documented, bulletproof business plan able to undergo the closest scrutiny.
Does this software come with a guarantee?
Yes. This software comes with a 30-day money back guarantee. If you purchase a product and are not satisfied, you may return it within 30 days from the date of purchase and we will refund the full purchase price.
Does your software come with technical support?
Yes. Our software comes with free, knowledgeable technical support for the lifetime of the product.
Is this software available in a MAC version?
Sorry, no. This software is designed for use only with PCs running Windows.
Need more help to select the most appropriate planning package?
Use this Contact Form to explain your needs or utilize our Online Business Plan Advice Service.
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Operations Manager, Multi-Option Systems, Inc.:
Experience told me a marketing plan was essential for a successful product launch. I found Plan Write Marketing Planner to be complete and easy to use with features not often found in business software. My professional plan and ultimately successful product launch convinced me of this tools usefulness.
President, Medical Online Resources:
As we prepared to take our product to market, we needed a marketing plan. Plan Write Marketing Planner forced me to think and research aspects we wouldn't have considered otherwise.
Marketing Tools Magazine: Carole Hedden - The Very Model of a Modern Marketing Plan:
Writing a marketing plan may be daunting, but there is a variety of software tools out there to help you get started. Found in electronics and book stores, the tools are in many ways like a Marketing 101 textbook. The difference lies in how they help. Software tools have a distinct advantage: They actually force you to write, and that's the toughest part of any marketing plan. Sometimes called "MBA In a Box," these systems guide you through a planning process. Some even provide wording that you can copy into your own document and edit to fit your own business. Presto! A boiler plate plan! Others provide a system of interviewing and questioning that creates a custom plan for your operation. The more complex tools demand an Integrated approach to planning, one that brings together the full force of your organization, not just sales or advertising. Plan Write Marketing Planner is exponentially more powerful as it brings together the breadth of the business, integrating information as far flung as distribution systems and image. And this software places your marketing strategy within the broader context of a business plan, the approach that tends to prove most effective.
Plan Write Marketing Planner provides a sample plan. The approach is traditional, incorporating a look at the business environment, the competition, the product or service mix you are offering, the way you will tell customers about that mix, pricing, delivery, and support. Among the sections that were particularly strong was one on customer alternatives and people planning. Under the heading of customer alternatives, you're required to incorporate competitive information with customer information. If you don't meet the customer's needs, where could he or she go? Most often we look only at the competition, without trying to imagine how the customer is thinking. This exercise is particularly valuable to the company who leads the market.
The people part of planning too often is dumped on the personnel guy instead of being seen as a critical component of your organization's capabilities. Plan Write Marketing Planner requires that you include how marketing is being handled, and how sales will be accomplished. In addition, it pushes you to define what skills will be needed in the future and where the gaps are between today and the future. People, in this plan, are viewed as a strategic component.
Plan Write Marketing Planner offers a fully integrated spreadsheet that can import from or export to most of the popular spreadsheet programs you may already be using. Another neat feature allows you to enter numerical data and select from among 14 different graphing styles to display your information. You just click on the style you want to view, and the data is re configured.
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Get Plan Write Hi-Tech Marketing
Planner via BRS's
service using VISA, MasterCard or Amex for US$ 289.95 (electronic
delivery) or US$ 299.95 +courier (including electronic delivery plus
backup CD and printed manual). 
Note: Special packages for managers, consultants and entrepreneurs - save up to $420.
Special Packages with Big Savings |
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| Entrepreneur Package (3 items) |
Includes: Plan Write Expert Business Planner, Plan Write Pricing Planner, and Plan Write Marketing Planner. | US$ 479 Save US$ 100.85 |
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| Manager Package (4 items) |
Entrepreneur Package plus Business Insight. | US$ 1,167 Save US$ 207.85 |
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| Consultant Package (7 items) |
Manager Package plus Quick Insight, Plan Write Sales Planner, and Insight for Sales Strategy. | US$ 1,645 Save US$ 419.70 |
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| View our terms and conditions applying to software purchases and trial version upgrades. Note our 30-day refund guarantee. If based within the European Union, you may wish to check on the possible application of Value Added Tax (VAT) to transactions. |
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Plan Write Hi-Tech Marketing Planner includes detailed checklists for
marketing objectives in the hi-tech industry. They save you time
and ensure you have covered every issue. Each list includes specific
tasks, assigned responsibilities, start & end dates, and estimated
costs. In addition, an expert system asks you to characterize your marketing
in every key area that could affect your success. Your answers are matched
against a knowledge base of proven marketing principles. As you plan
every tactical step, advice is instantly available from experts in the
hi-tech industry. When writing your plan, you are helped to:
Identify Markets
Determining the proper marketing strategy is key to your success. Plan Write Hi-Tech Marketing Planner walks you through the process
of documenting that strategy. A major portion of your marketing plan
comprises details of your marketing strategy. There
are many factors to consider including: 