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Marketing Plan Software:
Plan Write for Hi-Tech Marketing

Page Contents

  1. Overview
  2. Benefit from Expert Help
  3. Key Features
  4. Online Demo
  5. Frequently Asked Questions
  6. User & Media Reviews
  7. Buy & Use Now

1. Overview

Position evaluationPlan Write for Hi-Tech Marketing is an expert guide and interactive tool for developing and writing a well-planned, professional marketing plan for a new or existing technology-based business.

Plan Write for Hi-Tech Marketing helps you identify the characteristics of your target markets, market sizes, and competitive factors. It then uses an expert guide and system to help describe how you're going to sell to your market. You can then create a marketing budget and forecast revenues. The resultant plan conveys a positive impression that reflects your ability to succeed and provides direction and measurement of progress.

Plan Write for Hi-Tech Marketing is fully-customizable and includes facilities for exporting to Microsoft Word, Excel and PowerPoint as well as to the PDF format and the Internet. It requires Windows 95/98/Me/NT/2000/XP/Vista/Win7,8,10.

Other relevant software solutions include:

    • Plan Write for Sales is similar to Plan Write for Hi-Tech Marketing but its expert system is not restricted to technology-related markets.
    • Plan Write for Marketing contains all the tools for writing a comprehensive marketing plan but lacks an expert system.
    • Plan Write for Pricing contains an expert system to help determine the optimal price for a product or service.
    • Insight for Sales Strategy includes an expert system that helps businesses improve their sales conversion rates and revenues.
 
 
Fast Facts

Name: Plan Write for Hi-Tech Marketing.

Function: Expert system to help develop strategies & tactics and write complete marketing & sales plan.

For: Marketing & sales managers, consultants & entrepreneurs engaged in tech-based businesses.

Benefits: Expert help to assess markets, develop strategies & document plans.

System: Windows 95/98/ Me/NT/2000/XP/Vista/
Win7,8,10.

Price: US$ 299.95 to download.

See Also: Quick Insight, Business Insight, Plan Write for Pricing & Insight for Sales Strategies.

 

 


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2. Benefit from Expert Help

Market sharesPlan Write for Hi-Tech Marketing includes detailed checklists for marketing objectives in the hi-tech industry. They save you time and ensure you have covered every issue. Each list includes specific tasks, assigned responsibilities, start & end dates, and estimated costs. In addition, an expert system asks you to characterize your marketing in every key area that could affect your success. Your answers are matched against a knowledge base of proven marketing principles. As you plan every tactical step, advice is instantly available from experts in the hi-tech industry. When writing your plan, you are helped to:

          • define market potential and opportunity.
          • identify risks, problems and trade-offs.
          • guide operations and manage growth.
          • consider every facet of your market.
          • document funding decisions.
          • force critical thinking about strategy.
          • challenge assumptions.
          • examine alternative strategies.
          • define personnel and resources required.
          • clarify goals and risks.

Plan Write for Hi-Tech Marketing speeds up the preparation of a marketing plan that correctly positions your offerings and leads to robust, realistic plans that can be implemented. It is easy to use and loaded with help and advice with examples and wizards to guide you through all the steps of writing your plan.

Here is a selection of major organizations that have benefited from the Plan Write and Insight expert planning software.

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3. Key Features

In addition to tools to help you write a marketing plan, Plan Write for Hi-Tech Marketing contains several unique features and facilities relating to high tech marketing. As you work through your plan, you identify markets, prepare strategies, compile budgets, document proposals and plan for execution.

GE Business screenIdentify Markets

Plan Write for Hi-Tech Marketing helps identify your market. Knowing who you are selling to is key to determining how to sell to them. You must also identify your competitors and their influence in the marketplace. In describing your market, you can consider:

    1. Environmental influences
    2. The needs of the marketplace
    3. Geographic and demographic distribution characteristics of your target market(s)
    4. Current and projected market sizes
    5. The kind of competition you face.

Identifying your competition and their market share is just one part of the process where Plan Write for Hi-Tech Marketing helps. It also helps focus on your strongest competitor and to determine:

  • Why they are so strong
  • Tactics to respond to their efforts
  • Why your tactics will succeed.

Other things to consider are the competitor’s image, product/service characteristics, financial strength and commitment to the market.

Prepare Strategies

Distribution strenghtDetermining the proper marketing strategy is key to your success. Plan Write for Hi-Tech Marketing walks you through the process of documenting that strategy. A major portion of your marketing plan comprises details of your marketing strategy. There are many factors to consider including:

Pricing strategy
Promotion strategy
Market shares
Type of sales force
Sales support activities
Critical dependencies
Channels of distribution
Advertising commitment
Promotional commitment
Use of outside agencies

The next step is to outline the tactics that are necessary to carry out your strategy. You need to:

              • Identify specific tasks
              • Assign responsibility
              • Determine starting and ending dates
              • Estimate costs

Plan Write for Hi-Tech Marketing provides assistance through its Milestones tool which helps you plan, implement and track the progress of your marketing strategy.

High Tech Marketing Help

ChecklistSpecial checklists cover key marketing areas including:

  • Trade Show Participation
  • Market Positioning
  • Pricing Strategy
  • Product Naming
  • Marketing Collateral
  • Public Relations
  • Advertising
    and many more...

Each topic in your marketing plan is linked to the relevant topic in The Product Marketing Handbook for Software (by Rick Chapman). Examples are included showing the success and failure of other hi-tech companies in implementing the marketing tasks you are planning.

In addition, an expert system makes observations about your business based on your responses to a series of questions. Factors are scored and weighted so you can easily see the strengths and weaknesses of your marketing plan. Observations made by the system are supported by a list of all factors considered in the analysis. Every claim can be traced to its underlying assumptions so that you can easily see how each answer you gave in describing your strategy influences the potential for success.

Compile Budgets

BudgetsWhether you’re seeking external finance or budget approval, you still need clearly defined and comprehensive financial statements. It’s essential to allocate adequate funds for implementing your strategy and supporting your staff. It’s equally important that your projections are consistent with the market potential. The typical costs of detailed marketing expenses have been documented from actual data in the hi-tech industry. These actual costs are valuable guides in projecting your own budget and they are presented in numerous 3D Color Charts:

  • Personnel count
  • Revenue per Sales Person
  • Promotion Expenses
  • Revenue vs Sales Expense
  • Distribution Channel Volumes
    and many more...

ReportDocument Proposals

The final marketing plan document is the culmination of all your strategic thoughts and planning. It reflects your efforts and should look as professional as possible. Plan Write for Hi-Tech Marketing helps you achieve this in a polished and professional document.

Publish your completed plan on the Internet to be viewed by management or for your marketing team to follow throughout the year. With the latest release always on the web, your marketing team always knows where they need to concentrate their efforts. Your marketing plan becomes a living document that helps you achieve results.

Printing your completed plan is only a click of the mouse. Plan Write for Hi-Tech Marketing does it all, including headers, footers, and table of contents. Or, export it to Microsoft Word and email it to your marketing team or management.

MilestonesPlan for Execution

The marketing plan is much more than a statement of objectives: it provides guidance throughout the year and directs all of your marketing efforts. It helps you and your marketing team to work together towards a common goal as you progressively execute the plan. Utilizing the integrated financial projections and milestones, you can refer back to Plan Write for Hi-Tech Marketing to compare actual data to projections; modify projections; and determine what should be done to get back on track.

As the first-year projections provide monthly detail, it is easy to track progress and make adjustments. A written marketing plan puts you ahead and executing that plan will increase prospects of success.

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4. Online Demo

Market shareThis Online Demo shows how of Plan Write for Hi-Tech Marketing can be used to develop and document a soundly based, professional marketing plan that covers strategies, tactics and targets and provides clear direction for management operating in the fast-moving high tech sector.

Contents of Demo

Introduction
Interview
Differentiation
Distribution
Interview
Business Success Potential
Business Success Potential
Industry Attractiveness
Industry Attractiveness
Analysis
Assessment
GE Strategic Matrix
Position Evaluation
Writing Plan

Branding Strategy
Product Marketing
Product Marketing
Product Marketing
Writing Plan
Forecasting Sales
Forecasting Marketing Expenses
Market Shares
Industry Attractiveness
Objectives
Milestones
Publish Plan
Customize Plan
Buy Hi-Tech Marketing Planner

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5. Frequently Asked Questions

What is the difference between Plan Write for Hi-Tech Marketing and Plan Write for Marketing?

Plan Write for Hi-Tech Marketing is based on Plan Write for Marketing but greatly expanded and tailored to suit the hi-tech sector by the inclusion of specialist guides and an expert system adapted from Quick Insight.

What is the difference between Plan Write for Hi-Tech Marketing and Plan Write for Sales?

Plan Write for Sales includes facilities for writing a marketing plan and incorporates an expert system to help assess and formulate marketing strategies and sales tactics. Plan Write for Hi-Tech Marketing is similar to Plan Write for Sales but its expert system has been tailored for technology-based businesses.

What marketing and strategic planning tools are available?

Business Insight is a powerful and sophisticated expert system for evaluating business strategies for larger businesses. It includes a facility to generate a detailed marketing plan linked to the Plan Write for Marketing.

Quick Insight is ideal for assessing product and market proposals for new and smaller businesses. It is considerably less detailed than Business Insight but retains the essential elements and facilities.

For expert help on preparing a marketing plan, see:

      • Plan Write for Marketing contains all the tools for writing a comprehensive marketing plan but lacks an expert system.
      • Plan Write for Sales contains facilities of Plan Write for Marketing as well as an expert systems to help assess and formulate marketing strategies and sales tactics.
      • Plan Write for Hi-Tech Marketing is similar to Plan Write for Sales but its expert system has been tailored for technology-based businesses.
      • Plan Write for Pricing contains an expert system to help determine the optimal price for a product or service.
      • Insight for Sales Strategy includes an expert system that helps businesses improve their sales conversion rates and revenues.

Need help with preparing a business plan (which includes a marketing plan)?

Plan Write Business Planner guides you through the creation of a professional quality business plan.

Plan Write Expert Business Planner includes all the features found in Plan Write Business Planner in addition to a powerful expert system and knowledge base. These extra tools analyze your plan and provide expert advice on over 35 key business concepts. You receive a rating of success potential, a summary of actions needed to improve the business, observations critical to improving the business strategy and over 30 charts illustrating how your plan measures up. The result is a well-documented, bulletproof business plan able to undergo the closest scrutiny.

Does this software come with a guarantee?

Yes. This software comes with a 30-day money back guarantee. If you purchase a product and are not satisfied, you may return it within 30 days from the date of purchase and we will refund the full purchase price.

Does your software come with technical support?

Yes. Our software comes with free, knowledgeable technical support for the lifetime of the product.

Is this software available in a MAC version?

Sorry, no. This software is designed for use only with PCs running Windows.

Need more help to select the most appropriate planning package?

Use this Contact Form to explain your needs or utilize our Online Business Plan Advice Service.

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6. User & Media Reviews

Operations Manager, Multi-Option Systems, Inc.:

Experience told me a marketing plan was essential for a successful product launch. I found Plan Write for Marketing to be complete and easy to use with features not often found in business software. My professional plan and ultimately successful product launch convinced me of this tools usefulness.

President, Medical Online Resources:

As we prepared to take our product to market, we needed a marketing plan. Plan Write for Marketing forced me to think and research aspects we wouldn't have considered otherwise.

Marketing Tools Magazine: Carole Hedden - The Very Model of a Modern Marketing Plan:

Writing a marketing plan may be daunting, but there is a variety of software tools out there to help you get started. Found in electronics and book stores, the tools are in many ways like a Marketing 101 textbook. The difference lies in how they help. Software tools have a distinct advantage: They actually force you to write, and that's the toughest part of any marketing plan. Sometimes called "MBA In a Box," these systems guide you through a planning process. Some even provide wording that you can copy into your own document and edit to fit your own business. Presto! A boiler plate plan! Others provide a system of interviewing and questioning that creates a custom plan for your operation. The more complex tools demand an Integrated approach to planning, one that brings together the full force of your organization, not just sales or advertising. Plan Write for Marketing is exponentially more powerful as it brings together the breadth of the business, integrating information as far flung as distribution systems and image. And this software places your marketing strategy within the broader context of a business plan, the approach that tends to prove most effective.

Plan Write for Marketing provides a sample plan. The approach is traditional, incorporating a look at the business environment, the competition, the product or service mix you are offering, the way you will tell customers about that mix, pricing, delivery, and support. Among the sections that were particularly strong was one on customer alternatives and people planning. Under the heading of customer alternatives, you're required to incorporate competitive information with customer information. If you don't meet the customer's needs, where could he or she go? Most often we look only at the competition, without trying to imagine how the customer is thinking. This exercise is particularly valuable to the company who leads the market.

The people part of planning too often is dumped on the personnel guy instead of being seen as a critical component of your organization's capabilities. Plan Write for Marketing requires that you include how marketing is being handled, and how sales will be accomplished. In addition, it pushes you to define what skills will be needed in the future and where the gaps are between today and the future. People, in this plan, are viewed as a strategic component.

Plan Write for Marketing offers a fully integrated spreadsheet that can import from or export to most of the popular spreadsheet programs you may already be using. Another neat feature allows you to enter numerical data and select from among 14 different graphing styles to display your information. You just click on the style you want to view, and the data is re configured.

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7. Buy & Use Now

Buy and download Plan Write for Hi-Tech Marketing now via BRS's website as follows:

  1. Click the appropriate yellow Order button below. At the BRS product page, click the orange Add to Cart button and click Proceed to Checkout.
  2. Once payment has been authorized, you will be instructed on the download procedure and sent a product registration number by email. Note that typical file sizes are about 20 Meg.
Product
Description
Price (US$)*
Buy Now
Plan Write for Hi-Tech Marketing
Specialist expert system including elements of Plan Write for Marketing and Quick Insight.
299.95
Order
See also:      

Plan Write for Marketing

Comprehensive tool to help write marketing plan.
129.95
Order

Quick Insight

For assessing new product and service ideas for new/smaller businesses.
229.95
Order

Special Packages with Big Savings

Entrepreneur Package
(3 items)
Includes: Plan Write Expert Business Planner, Plan Write for Pricing, and Plan Write for Marketing.
Save US$ 100.85
489.00
Order
Manager Package
(4 items)
Entrepreneur Package plus Business Insight.
Save US$ 207.85
1,177.00
Order
Consultant Package
(7 items)
Manager Package plus Quick Insight, Plan Write for Sales, and Insight for Sales Strategy.
Save US$ 419.70
1,655.00
Order
* To download & use now. Includes a comprehensive electronic version of manual

View our terms and conditions applying to software purchases and trial version upgrades. Note our 30-day refund guarantee. If based within the European Union, you may wish to check on the possible application of Value Added Tax (VAT) to transactions.

Top - Business Plan WareTop of Page  Buy & Use Now  Online Demo

 
 
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PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2016. Invest-Tech Limited. All rights reserved.