2. Benefit from
Plan Write for Hi-Tech Marketing includes detailed checklists for
marketing objectives in the hi-tech industry. They save you time
and ensure you have covered every issue. Each list includes specific
tasks, assigned responsibilities, start & end dates, and estimated
costs. In addition, an expert system asks you to characterize your marketing
in every key area that could affect your success. Your answers are matched
against a knowledge base of proven marketing principles. As you plan
every tactical step, advice is instantly available from experts in the
hi-tech industry. When writing your plan, you are helped to:
- define market potential and opportunity.
- identify risks, problems and trade-offs.
- guide operations and manage growth.
- consider every facet of your market.
- document funding decisions.
- force critical thinking about strategy.
- challenge assumptions.
- examine alternative strategies.
- define personnel and resources required.
- clarify goals and risks.
Plan Write for Hi-Tech Marketing speeds up
the preparation of a marketing plan that correctly positions your
offerings and leads to robust, realistic plans that can be implemented.
It is easy to use and loaded with help and
advice with examples and wizards to guide you through all the steps of
writing your plan.
Here is a selection of major
organizations that have benefited from the Plan Write and Insight
expert planning software.
3. Key Features
In addition to tools to help you write a marketing plan, Plan Write for Hi-Tech Marketing contains several unique features and facilities
relating to high tech marketing. As you work through your plan, you
identify markets, prepare strategies, compile budgets, document proposals
and plan for execution.
Plan Write for Hi-Tech Marketing helps identify your market.
Knowing who you are selling to is key to determining how to sell
to them. You must also identify your competitors and their influence
in the marketplace. In describing your market, you can
- Environmental influences
- The needs of the marketplace
- Geographic and demographic
distribution characteristics of your target market(s)
and projected market sizes
- The kind of competition you face.
Identifying your competition and their market share is just one part
of the process where Plan Write for Hi-Tech Marketing helps.
It also helps focus on your strongest competitor
and to determine:
- Why they are so strong
- Tactics to respond to their
- Why your tactics will succeed.
Other things to consider are the competitor’s image, product/service
characteristics, financial strength and commitment to the market.
Determining the proper marketing strategy is key to your success. Plan Write for Hi-Tech Marketing walks you through the process
of documenting that strategy. A major portion of your marketing plan
comprises details of your marketing strategy. There
are many factors to consider including:
Type of sales force
Sales support activities
Channels of distribution
Use of outside agencies
The next step is to outline the tactics that are necessary to carry out
your strategy. You need to:
- Identify specific tasks
- Assign responsibility
- Determine starting and ending dates
- Estimate costs
Plan Write for Hi-Tech Marketing provides assistance through its
Milestones tool which helps you plan, implement and track the progress
of your marketing strategy.
High Tech Marketing Help
Special checklists cover key marketing areas including:
- Trade Show Participation
- Market Positioning
- Pricing Strategy
- Product Naming
- Marketing Collateral
- Public Relations
and many more...
Each topic in your marketing plan
is linked to the relevant topic in The Product Marketing Handbook
for Software (by Rick Chapman). Examples are included showing the success
and failure of other hi-tech companies in implementing the marketing
tasks you are planning.
In addition, an expert system makes observations about your business
based on your responses to a series of questions. Factors are scored
and weighted so you can easily see the strengths and weaknesses of your
marketing plan. Observations made by the system are supported by a list
of all factors considered in the analysis. Every claim can be traced
to its underlying assumptions so that you can easily see how each answer
you gave in describing your strategy influences the potential for success.
Whether you’re seeking external finance or budget approval,
you still need clearly defined and comprehensive financial statements.
essential to allocate adequate funds for implementing your strategy
and supporting your staff. It’s equally important that your projections
are consistent with the market potential. The typical costs of detailed
marketing expenses have been documented from actual data in the hi-tech
industry. These actual costs are valuable guides in projecting your
own budget and they are presented in numerous 3D Color Charts:
- Personnel count
- Revenue per Sales Person
- Promotion Expenses
- Revenue vs Sales Expense
- Distribution Channel Volumes
and many more...
The final marketing plan document is the culmination of all your strategic
thoughts and planning. It reflects your efforts and should
look as professional as possible. Plan Write for Hi-Tech Marketing
helps you achieve this in a polished and professional
Publish your completed plan on the Internet to be viewed
by management or for your marketing team to follow throughout the year.
With the latest release always on the web, your marketing team
always knows where they need to concentrate their efforts.
Your marketing plan becomes a living document that helps you achieve
Printing your completed plan is only a click of the mouse.
Plan Write for Hi-Tech Marketing does it all, including headers,
footers, and table of contents. Or, export it to Microsoft Word and
email it to your marketing team or management.
Plan for Execution
The marketing plan is much more than a statement of objectives:
it provides guidance throughout the year and directs all of your marketing
efforts. It helps you and your marketing team to work together towards
a common goal as you progressively execute the plan. Utilizing the
integrated financial projections and milestones, you can refer back
to Plan Write for Hi-Tech Marketing to compare actual data to projections;
modify projections; and determine what should be done to get back on
As the first-year projections provide
monthly detail, it is easy to track progress and make adjustments.
A written marketing plan puts you ahead and executing that plan
will increase prospects of success.
4. Online Demo
This Online Demo shows how of Plan Write for Hi-Tech Marketing can be
used to develop and document a soundly based, professional marketing
plan that covers strategies, tactics and targets and provides clear
direction for management operating in the fast-moving high tech sector.
5. Frequently Asked Questions
What is the difference between Plan Write for Hi-Tech Marketing and
Plan Write for Marketing?
Plan Write for Hi-Tech Marketing is
based on Plan
Write for Marketing but
greatly expanded and tailored to suit the hi-tech sector by the inclusion
of specialist guides and an expert system adapted
What is the difference between Plan Write for Hi-Tech Marketing and Plan Write for Sales?
Plan Write for Sales includes
facilities for writing a marketing plan and incorporates an
expert system to help assess and formulate marketing strategies
and sales tactics. Plan Write for Hi-Tech Marketing is
similar to Plan Write for Sales but its
expert system has been tailored for technology-based businesses.
What marketing and strategic planning
tools are available?
Business Insight is a powerful and sophisticated
expert system for evaluating business strategies for larger businesses.
It includes a facility to generate a detailed marketing plan linked
to the Plan Write for Marketing.
Quick Insight is ideal for assessing product
and market proposals for new and smaller businesses. It is considerably
less detailed than Business Insight but retains
the essential elements and facilities.
For expert help on preparing a marketing plan, see:
- Plan Write for Marketing contains
all the tools for writing a comprehensive marketing plan but lacks
an expert system.
- Plan Write for Sales contains
facilities of Plan Write for Marketing as
well as an expert systems to help assess and formulate
marketing strategies and sales tactics.
- Plan Write for Hi-Tech Marketing is
similar to Plan Write for Sales but
its expert system has been tailored for technology-based
- Plan Write for Pricing contains
an expert system to help determine the optimal price for
a product or service.
Need help with preparing a business plan (which includes
a marketing plan)?
Plan Write Business Planner guides you
through the creation of a professional quality business plan.
Plan Write Expert Business Planner includes
all the features found in Plan Write Business Planner in
addition to a powerful expert system and knowledge base.
These extra tools analyze your plan and provide expert advice
on over 35 key business concepts. You receive a rating of success
potential, a summary of actions needed to improve the business,
observations critical to improving the business strategy and over
30 charts illustrating how your plan measures up. The result is
a well-documented, bulletproof business plan able to undergo the
Does this software come with a guarantee?
Yes. This software comes with a 30-day money back guarantee. If
you purchase a product and are not satisfied, you may return it
within 30 days from the date of purchase and we will refund the
full purchase price.
Does your software come with technical support?
Yes. Our software comes with free, knowledgeable technical support
for the lifetime of the product.
Is this software available in a MAC version?
Sorry, no. This software is designed for use only with PCs running
Need more help to select the most appropriate planning package?
Use this Contact Form to explain your
needs or utilize our Online Business Plan Advice
6. User & Media Reviews
Operations Manager, Multi-Option Systems, Inc.:
me a marketing plan was essential for a successful product launch. I
found Plan Write for Marketing to be complete and easy to use with
features not often found in business software. My professional plan and
ultimately successful product launch convinced me of this tools usefulness.
President, Medical Online Resources:
As we prepared to take our
product to market, we needed a marketing plan. Plan Write for Marketing forced me to think and research aspects we wouldn't have considered
Marketing Tools Magazine: Carole Hedden - The Very Model of a Modern
Writing a marketing plan may be daunting, but there is a variety of
software tools out there to help you get started. Found in electronics
and book stores, the tools are in many ways like a Marketing 101 textbook.
The difference lies in how they help. Software tools have a distinct
advantage: They actually force you to write, and that's the toughest
part of any marketing plan. Sometimes called "MBA In a Box," these
systems guide you through a planning process. Some even provide wording
that you can copy into your own document and edit to fit your own business.
Presto! A boiler plate plan! Others provide a system of interviewing
and questioning that creates a custom plan for your operation. The
more complex tools demand an Integrated approach to planning, one that
brings together the full force of your organization, not just sales
or advertising. Plan Write for Marketing is exponentially more
powerful as it brings together the breadth of the business, integrating
information as far flung as distribution systems and image. And this
software places your marketing strategy within the broader context
of a business plan, the approach that tends to prove most effective.
Plan Write for Marketing provides a sample plan. The approach
is traditional, incorporating a look at the business environment, the
competition, the product or service mix you are offering, the way you
will tell customers about that mix, pricing, delivery, and support.
Among the sections that were particularly strong was one on customer
alternatives and people planning. Under the heading of customer alternatives,
you're required to incorporate competitive information with customer
information. If you don't meet the customer's needs, where could he
or she go? Most often we look only at the competition, without trying
to imagine how the customer is thinking. This exercise is particularly
valuable to the company who leads the market.
The people part of planning too often is dumped on the personnel guy
instead of being seen as a critical component of your organization's
capabilities. Plan Write for Marketing requires that you include
how marketing is being handled, and how sales will be accomplished. In
addition, it pushes you to define what skills will be needed in the future
and where the gaps are between today and the future. People, in this
plan, are viewed as a strategic component.
Plan Write for Marketing offers a fully integrated spreadsheet
that can import from or export to most of the popular spreadsheet programs
you may already be using. Another neat feature allows you to enter
numerical data and select from among 14 different graphing styles to
display your information. You just click on the style you want to view,
and the data is re configured.
7. Buy & Use Now
Buy and download Plan Write for Hi-Tech Marketing now via
BRS's website as follows:
- Click the appropriate yellow Order button
below. At the BRS product page, click the orange Add
to Cart button
and click Proceed to Checkout.
- Once payment has been authorized, you will be instructed
on the download procedure and sent a product registration number
by email. Note that typical file sizes are about 20 Meg.
|View our terms and conditions applying
to software purchases and trial version upgrades. Note our 30-day refund
guarantee. If based within the European Union, you may wish to
check on the possible application of Value Added Tax (VAT) to transactions.