Document the Market and Competiton

You will describe the general characteristics of market segments that have a potential for your products or services. You will consider:

Environmental influences
The needs of the marketplace
The geographic and demographic distribution characteristics of your target market(s)
Current and projected market sizes
The kind of competition you will be facing.

Identifying your competition and their market share is just one part of the process where Plan Write helps. You’ll also want to focus on your strongest competitor and determine:

Why they are so strong
Tactics to respond to their efforts
Why your tactics will succeed.

Other things to consider are the competitor’s:

Image
Product/service characteristics
Financial strength
Commitment to the market,