PWHT is designed to be easily customized to your specific needs.
Existing topics can be renamed, moved or deleted and new topic can be
added. New topics can include new text, new custom charts and custom
spreadsheets. You choose the order of every topic in your marketing plan.
The revenue and expense statements can be extended by creating linked
spreadsheets for any line item. The linked sheets will appear as subtopics
in the final report.
Any modifications to the format can be saved as a template for future
plans. Each new plan you create uses the modified format.
PWHT will help you deliver
successful software and other high technology products to the market with
these four steps:
- Evaluates your long-term potential for success, identify
weaknesses that must be overcome, and strengths which should be leveraged.
- Provides industry specific knowledge to guide you every
step of the way in developing your strategic and tactical marketing
- Sets specific objectives and milestones for each of the
key marketing programs.
- Offers flexible methods to publish your plan to paper,
the Internet, or for use by other software applications.