Your work with the Advisor will have set the stage for the documentation
of your marketing plan.
The Advisor will have helped you to:
- Understand where to focus your energies.
- Recognize your strengths and weaknesses.
- Obtain the proper product positioning.
- Identify potential changes in product content or positiong.
The Advisor results are referenced in the appropriate places throughout
the plan. You will be reminded to re-visit these conclusions as you document
Next, PWHT will guide
you to Document your Strategy and Develop Detailed Tactical Plans
It offers a structured process for you to follow and, at every stage,
it offers knowledge specific to the software and high technology industries.
The following areas are covered in detail:
Strategic Product Marketing
Product Naming Strategy
Tactical Product Marketing
Internet and Electronic Marketing
Each area is complete with templates, explanations, examples, checklists,
and budget estimates.