One of the benefits of this process is that you will consider the important concepts that influence your business model. Just answering the questions will cause you to view your business in new ways and force you to consider alternatives. All of the areas significant to your success will be addressed. Additionally your answers will be assessed by a set of 'rules' resulting in a variety of analyses that will help you to better understand and define your strategy for taking your offering(s) to the market.

Next we will review the capabilities of the Advisor.