7.6.  Worst Case Scenario

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The Guide > 7.  Marketing Strategies, Sales Plans & Projections > 7.6.  Worst Case Scenario

Consider a "worst case" scenario where sales volumes and/or prices undershoot your primary 7.4. Sales Forecasts.

Explain the basis for this scenario and summarize its implications in a simple table.

Years to end xxMonth:  

20XX

20XX

20XX

20XX

Key Offering/Market #1
- Sales volumes
- Selling prices
Total Sales ($000)

 

 

 

 

Key Offering/Market #2
- Sales volumes
- Selling prices
Total Sales ($000)

 

 

 

 

Key Offering/Market #3
- Sales volumes
- Selling prices
Total Sales ($000)

 

 

 

 

Combined total sales  ($000)

 

 

 

 

 

Referring back to the 6.5. Medium-Term Projections for target markets and the primary 7.4. Sales Forecasts, discuss the impact of this "worst case" scenario on your 7.5. Market Share Projections.

For latest information, see the Marketing Plans & Projections section in the Business Plan Guide at http://www.planware.org/gsales.htm

 

 



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