7.5.  Market Share Projections

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The Guide > 7.  Marketing Strategies, Sales Plans & Projections > 7.5.  Market Share Projections

Refer back to the 6.5. Medium-Term Projections for target markets and the 7.4. Sales Forecasts and set out simple tables (or charts) showing how your business's market share will evolve and seek to justify this based on the caliber of your offerings, marketing strategies, sales plans and expenditure. For example, explain clearly why you might expect to secure a 10% market share while accounting for just 2% of your competitors' combined marketing expenditure and effort.

For latest information, see the Marketing Plans & Projections section in the Business Plan Guide at http://www.planware.org/gsales.htm

 



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