7.3.  Marketing/Sales Expense Projections

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The Guide > 7.  Marketing Strategies, Sales Plans & Projections > 7.3.  Marketing/Sales Expense Projections

Based on 7.2 Marketing/Sales Plans & Resources, use this section to present and explain projections for marketing/sales personnel and expenses. A table along the following lines could be used as a summary:

Years to end xxMonth:  

20XX

20XX

20XX

20XX

Head count - marketing staff

 

 

 

 

Head count - sales staff

 

 

 

 

Head count - total marketing & sales

 

 

 

 

Average payroll cost/person ($000)

 

 

 

 

Total payroll cost ($000)

 

 

 

 

Travel & subsistence expenses ($000)

 

 

 

 

Marketing/sales expenses - XX ($000)

 

 

 

 

Marketing/sales expenses - XX ($000)

 

 

 

 

Marketing/sales expenses - XX ($000)

 

 

 

 

Marketing/sales expenses - XX ($000)

 

 

 

 

Marketing/sales expenses - XX ($000)

 

 

 

 

Total payroll & expenses ($000)

 

 

 

 

 

If addressing multiple markets or selling disparate product ranges, you should probably compile separate tables for each and then aggregate them.

Place detailed calculations and explanations in an appendix.

For latest information, see the Marketing Plans & Projections section in the Business Plan Guide at http://www.planware.org/gsales.htm

 



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