7.3. Marketing/Sales Expense Projections
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The Guide > 7. Marketing Strategies, Sales Plans & Projections > 7.3. Marketing/Sales Expense Projections
Based on 7.2 Marketing/Sales Plans & Resources, use this section to present and explain projections for marketing/sales personnel and expenses. A table along the following lines could be used as a summary:
If addressing multiple markets or selling disparate product ranges, you should probably compile separate tables for each and then aggregate them.
Place detailed calculations and explanations in an appendix.
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