6.3.  Review of Competiton

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The Guide > 6.  Profiles of Target Markets > 6.3.  Review of Competiton

Introduce the main competitors (or near-competitors if targeting a completely new market area) and profile them – highlight their evolution, scale and activities, and market shares. Briefly assess their SWOTs.

Show how their market shares have evolved and indicate their current standing in the market.

Discuss pricing and non-price issues.

Describe the channels of distribution and promotional methods used by competitors, and indicate typical promotional expenditure levels.

Place detailed information in appendices.

For latest information, see the Target Markets section in the Business Plan Guide at http://www.planware.org/gmarkets.htm

 



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