The Guide > 4. Present Status > 4.2. Progress to Date
Explain the development of the business to its present status from operational, sales/marketing, R&D and financial perspectives.
Make use of simple, high-level tables and charts to illustrate trends. Relegate detailed material to appendices and/or use footnotes to discuss issues, events etc. in greater detail without disrupting the flow of the main text.
Length & Structure:
|•||For a start-up, this entire section could be covered in 1-2 pages. Allow up to 4 or so pages for an established business and under one page for a basic/short plan.|
|•||The subsections below are for general guidance only. They could result in some undesirable duplication or overlap. Accordingly, you may prefer to:|
|•||amalgamate some of them (e.g. Operations & R&D).|
|•||use less obtrusive sub-headings like|
Sales & Marketing: Xx
|•||delete all sub-headings and cover all relevant matters in a series of short paragraphs.|
Exl-Plan Details & Downloads