The Guide > 3. Mission, Strategies etc. > 3.4. Objectives
Briefly, explain the promoters' (or shareholders', management's) underlying long-term objectives in setting up (or expanding) the business. For example:
|•||Support local community? |
|•||Develop a natural resource? |
|•||Mobilize help for a deprived group?|
|•||Create a pension fund for managers? |
|•||Create employment for self or others? |
|•||Get a stock market quote?|
|•||Defend or enhance the business?|
For further guidance, see the online white paper on Developing a Business Strategy.
Also, have a look at the free On-Line Strategic Planner that could be used to help draft this entire section as illustrated by the Sample Strategic Plan.
Exl-Plan Details & Downloads