PlanWare - Home: business, plan, software, free, financial, model, budget, forecast, plan, planner, planning, projection, template, statement, analysis, business plan, business plan software, business planning, business planner, financial projections, financial planning, cash flow, cashflow, strategy, strategic
Software & free templates for business plans, financial projections, cashflow forecasting plus free business plan tools, models, samples, guides & planning papers
Financial
Projection
Software
Cashflow
Forecasting
Software
Business
Plan
Template
Business
Plan
Guide
Online
Planning
Tools
Business
Planning
Freeware
Business
Planning
Papers
More
Planning
Tools
Quotations
& Bad
Advice
Miscell
Items
 

Bookmark and Share
 

Introduction to Business Plan Guide:
Length of a Plan

Previous
Next

The page length of a business plan depends very much on the purpose of the plan and the type and status of the business being planned. For discussion on different types of plans and their lengths, see the white paper on Insights into Business Planning.

Plan the Length of Your Plan

The overall length of a (very) comprehensive plan could be anything between 20 and 50 pages excluding appendices. A more basic plan might run from 5 pages up to 15 or even 20 pages.

When budgeting a length for your plan, go for the shortest possible plan consistent with your business's scale, objective of the plan etc. – go for quality rather than quantity! Between 20 and 30 pages (excluding appendices) should be adequate for most businesses. If your plan gets too long, do some ruthless editing and redrafting. If it is any consolation, it should be much easier to shorten a long plan than to lengthen a short one!

The following table suggests possible plan lengths for different situations based on this Guide's structure and that used by Free-Plan a comprehensive 150-page Business Plan Guide and Template:



Situation:

Target Number of Partial/Full Pages (excluding appendices)

Very small services startup not seeking funding or support

Smallish business seeking funding or support

Substantial startup seeking venture capital

Substantial existing business not seeking funding or support

Substantial existing business seeking external funding

A "long" summary for a substantial business

Your targets

Cover Page

 

1

1

 

1

 

 

Table of Contents

 

1

2

2

2

 

 

Basic Information

 

1

1

 

1

 

 

1. Introduction to Plan

1

1

1

1

2

1

 

2. Summary of Plan

1

1

2

2

3

 

 

3. Strategic Overview

1

1

2

2

2

1

 

4. Present Status

1

1

2

3

4

1

 

5. Products/Services Descriptions

1

1

2

3

4

1

 

6. Profiles of Target Markets

2

2

5

5

6

1

 

7. Marketing Strategies/Sales Plans & Projections

2

2

3

4

4

1

 

8. Technology and R&D

 

?

?

?

?

?

 

9. Operational Plans

1

1

2

3

4

1

 

10. Management & Administration

1

1

2

2

3

1

 

11. Financial Projections

2

3

5

4

6

1

 

12. Funding

 

1

2

 

2

 

 

13. Implementation

1

1

2

2

3

1

 

14. Conclusion

 

1

1

1

1

 

 

Total Pages

14

20

35

34

48

10

 

Use Appendices

As no major section within your plan should exceed 6-8 pages, use Appendices to present detailed or additional information which is summarized or referenced in the body of the plan. This reduces the length of the plan. It also enhances readability and ensures that the reader does not get sucked into excessive detail.

If the appendices are very lengthy, consider binding them into a separate volume. This should make the plan appear less intimidating and creates the opportunity to circulate the plan with or without appendices. If presenting the appendices as a separate volume, be sure to include a cover page (complementing that of the main plan) and a detailed contents list (number all pages in the appendices).

For further guidance, see Planning to Plan, Preparing a Short/Basic Plan and Table of Contents.

For further discussion on different types of plans and their lengths, see the white paper on Insights into Business Planning.

Top - Business Plan WareTop of Page Previous | Next


 
 
Useful Links
More Info
Write business plan
Get planning insights
See planning surveys
Get free planner
Develop strategic plan
Checklist for business plan
Business plan guide
See Also
Get business ideas
Devise business strategies
Prepare financial projections
Write strategic plan
Plan to plan
Software Tools
Financial Planner
Cashflow Forecaster
Free Planners
Buy Software
Financial Projections
Cashflow Forecasts
       
 
Financial
Projection
Software
Cashflow
Forecasting
Software
Business
Plan
Template
Business
Plan
Guide
Online
Planning
Tools
Business
Planning
Freeware
Business
Planning
Papers
More
Planning
Tools
Quotations
& Bad
Advice
Miscell
Items
 
PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland
International Tel:
+353-1-283 4083
International Fax:
+353-1-288 7805
Email:
info@planware.org
WWW:
http://www.planware.org
Subscribe:
RSS  RSS-Planware's Bog
Follow:
Twitter Twitter
PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. © Copyright 1999-2018. Invest-Tech Limited. All rights reserved.