Use this section
to introduce the plan. Do not summarize the plan here:
instead write this in the 2. Summary of Plan section
once the entire plan has been finalized.
Suggested Length & Structure:
This entire section should fit onto one page for all
types of plans.
The Introduction to Plan could cover the following matters.
Briefly introduce the business entity (company, partnership,
sole trader etc.) to which your plan refers. Use a maximum
of two sentences to explain what the business does or plans
to do. For example:
This business plan relates to Xyz Inc
which was established in 20XX and is engaged in the production,
distribution and sale of frozen yogurt within the xx State.
Explain the purpose of or reason for the plan
(e.g. guide management, raise funds etc.). For example:
The purpose of this plan is to help management
raise $ XYZ,000 in equity and loans to help finance expansion
of distribution into adjacent territories and R&D on new
Indicate who wrote the plan and when. Mention any key
external help secured from researchers, consultants etc. For example:
It was compiled by Xyz's management team led by Mr. XX, CEO, and
assisted by ABC Financial Consultants during February-June 20XX.
Outline the scope and general structure of the plan
by setting out the sequence of main sections as short bullet points
This plan is laid out as follows:
Section 2 below contains a summary of the plan. Sections 3 and 4 review the background, development of
the business and current product service/ offerings respectively. And so on .....
Indicate that the plan is confidential etc. For
example, include a paragraph like the following:
This document is confidential and has been made available to the
individual to whom it is addressed strictly on the understanding that
its contents will not be disclosed or discussed with any third parties
except for the individual's own professional advisers. Investment in
new and small businesses carries high risks as well as the possibility
of high rewards. It is highly speculative and potential investors should
be aware that no established market exists for the trading of shares
in private companies. Prospective investors are advised to verify all
material facts and to take advice from a professional adviser before
entering into any commitments. This plan is strictly for information
only and does not constitute a prospectus or an invitation to subscribe
for shares. Forward-looking projections and statements in the plan have
been compiled by the promoters for illustrative purposes and do not constitute
profit forecasts. The eventual outcome may be more or less favorable
than that portrayed.
If necessary, get professional advice on more appropriate wording. If
confidentiality is important, add a 'slot' for numbering all copies of
the plan to its Cover Page and maintain
a distribution register.
Give contact details (name, position, address, phone, fax and
email) for the key person dealing with the plan.