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Business Insight is a business strategy analysis tool. It provides a
dialog to ask questions about your objectives, organization, product
or service, prospects, competition and the market environment. Then,
using expert system technology, it offers a critical analysis of your
strategy. |
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A variety of features allow you to:
- review the analysis logic,
- dynamically modify your strategy,
- compare multiple strategies,
- document the logic of the strategy,
- generate a marketing plan, and
- test your strategy against changing conditions over time.
The result is a solid strategy which has been validated in hundreds of
ways and customized to your enterprise and marketplace. |
